Marketing Researcher

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Since its launch, Inclusive World’s community has grown organically through its network of like-minded parents and well-wishers in the Bay Area. Having proven that the program model is effective towards the intended impact, Inclusive World is at the juncture of growing its model in the market and deepening its impact. This project is vital for the organization's mission of enabling productive and inclusive opportunities. A successful marketing strategy and execution would yield an Inclusive World to showcase an evidence-based scaled program model for the ecosystem to transform inclusivity.

Inclusive World seeks a consultant to work on this strategic project alongside its Leadership team. We have pulled together resources internally and externally to execute the plans that stem out of this project and are adequately funded to undertake the activities that may be proposed, albeit in a resource-effective and efficient manner. The insights and plans developed by consultants will serve as critical inputs to the operating marketing model at an Inclusive World.
The marketing researcher will undertake market research and develop a marketing plan for Inclusive World to grow and expand across segments in its target market. This project entails the following:

- doing a deep dive analysis of the market Inclusive World operates in, including a competitor analysis and SWOT analysis
- understanding the diverse outreach channels including analyzing the efficacy of its social media channels currently under use
- undertake a customer immersion exercise to develop journey maps and personas; develop a marketing plan detailing how to reach out to viable segments, channels and marketing activities for acquisition and social media strategies
- review marketing assets, and outline metrics to measure the efficacy of the marketing plans developed.