Marekting research and strategy
A group opportunity. Invite your friends.
1 person is interested
Undertake market research and develop a marketing plan for Inclusive World to grow and expand across segments in its target market. This project entails doing a deep dive analysis of the market Inclusive World operates in, including a competitor analysis and SWOT analysis; understanding the diverse outreach channels including analyzing the efficacy of its social media channels currently under use; undertake a customer immersion exercise to develop journey maps and personas; develop a marketing plan detailing how to reach out to viable segments, channels and marketing activities for acquisition and social media strategies; review marketing assets, and outline metrics to measure the efficacy of the marketing plans developed. Since its launch, Inclusive World’s community has grown organically through its network of like-minded parents and well-wishers in the Bay Area. Having proven that the program model is effective towards the intended impact, Inclusive World is at the juncture of growing its model in the market and deepening its impact. This project is vital for the organization's mission of enabling productive and inclusive opportunities. A successful marketing strategy and execution would yield an Inclusive World to showcase an evidence-based scaled program model for the ecosystem to transform inclusivity. Inclusive World seeks a team of a minimum four consultant(s) to work on this strategic project alongside its Leadership team. We have pulled together resources internally and externally to execute the plans that stem out of this project and are adequately funded to undertake the activities that may be proposed, albeit in a resource-effective and efficient manner. The insights and plans developed by consultants will serve as critical inputs to the operating marketing model at an Inclusive World.
No additional volunteer opportunities at this time.
About INCLUSIVE WORLD
21441 ARROWHEAD LN, SARATOGA, CA 95070, US
Inclusive World’s mission is to develop skills and abilities of differently abled individuals based on their interests and goals for the future. The goal is for these differently abled individuals to be able to lead a productive life of acceptance and inclusion.
We work with differently abled individuals and their families to recognize their desires, interests and dreams. We detect opportunities and development of skills and abilities towards their interests and offer programs that focus on their holistic development.