Arts in CT has a big heart and bring to the forefront professional artists to our local communities by helping our children deal with the frustrations of today.
We are committed to the voice of the youth in creating a peaceful artistic environment.


General Responsibilities Responsibilities include:

* Helps to identify, analyze new and potential services, markets, and advertising opportunities.
* Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
* Identify consumer behavior, market opportunities/conditions, marketing results, trends
* Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
* Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
* Provides insights which facilitate the development of plans for promotion
* Creates marketing plans to deliver results that exceed defined objectives

General Qualifications
Marketing or equivalent discipline OR appropriate combination of experience and education

* Specific knowledge about search engines and their ranking algo’s.
* Deep knowledge of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.
* Understanding of SEO kpi’s and reporting/analytical tools Moz., Raven Tools, Keyword Spy, Link Sleuth etc.
* Very strong knowledge of Web Analytics applications such as Google Analytics Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML
* Experience with web analytics and a/b testing applications
* Experience with the development, analysis, reporting and forecasting of media campaigns
* Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s.