Digital marketing roles

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Google Ads Manager

Responsibilities

• Manage, review, and perform daily account responsibilities
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Manage the creation of large keyword lists
• Provide creative copy suggestions and graphical ad templates
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results

Email Marketing Specialist

Responsibilities

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalisation and advanced features
• Create email databases for lead generation
• Analyse campaign performance and suggest improvements

Facebook Advertising specialist

Responsibilities

• Writing copy for Facebook Ads
• Creating graphics for Facebook Ads
• Collaborate with Slipstream volunteers to maintain a consistent brand voice and message across all paid programs.
• Testing variations of ads to determine best performing
• Continuous monitoring of results and improving of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.

Instagram Manager

Duties and responsibilities

• Manage all Instagram content
• Measure the success of every Instagram campaign and demonstrate to CMO
• Stay up to date with latest best practices and technologies
• Collaborate with Slipstream's Facebook volunteers (for paid and organic) to ensure alignment
• Ensure content is informative and appealing
• Monitor user engagement and optimise content
• Communicate with sector experts and influencers via Instagram to create a strong network

Press officer

• Be ready to answer calls from journalists, responding to their questions
• Check the Slipstream email inbox for media enquiries
• Write press releases
• Contact journalists to try to interest them in Slipstream's press releases and feature ideas
• Arrange for Slipstream representatives to speak to the media
• Monitor media coverage and prepare regular evaluation reports
• Advise senior Slipstream leaders on written responses to the media
• Proof-read and if necessary rewrite media statements
• Meet journalists and foster good relations with the media
• Collaborate with social media team to ensure consistent communication

Web Marketing Manager

Duties/Responsibilities:

• Monitor and improve search engine optimization (SEO) results for Slipstream's website
• Maintains current knowledge of trends and developments in online marketing.
• Assists with budget preparation for marketing department.
• Performs other related duties as assigned.

Content Marketing Manager

Duties and responsibilities

• Create free resources each month to drive mentee & mentor sign ups, subscribers, awareness
• Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
• Manage and develop a blogging strategy
• Grow our subscriber base
• Collaborate with other Slipstream volunteers for consistency in messaging