This is a virtual opportunity and Facebook is required for this opportunity.

Job Description

At Your Service Dog Inc marketing is about understanding people and building awareness of how we can help the disabled through increasing our donor base. We are looking for an experienced Marketing Coordinator who is passionate about this. Our ideal candidate has experience developing and executing marketing campaigns while leading and inspiring a team. You must be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and evolving needs. If you are a people-person who loves the rewarding challenge of building a brand and expanding our donor base, we want to hear from you.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, donor trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Responsibilities

• Working in partnership with the fundraising team, develop creative proposals and guide creative direction to meet objectives for all advertising and public communications, including print, digital, and video assets
• Develop and execute on multi-channel campaigns across the donor and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional book sales support
• Gather donor and market insights to inform outreach strategies, increase donor conversions, and generate more qualified leads
• Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field preferred
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Proficiency with online marketing and social media strategy