The Sponsorship Chair serves as the primary lead for recruiting new sponsors to the event, as well as strengthening relationships with existing ones. This position will assemble a Subcommittee that will identify opportunities to engage the business community in the mission of the Alzheimer’s Association and participate in Walk to End Alzheimer’s.
Excellent leadership, communication and interpersonal skills.
Knowledge of business and community resources.
Well-connected in the company community and willing to ask others to support the cause.
Ability to cultivate and maintain long-lasting relationships with local companies.
Comfortable asking for large monetary contributions.
Work with the Event Chair, Co-Chair and Staff Partner to develop a plan to meet all sponsor recruitment, retention and revenue goals.
Recruit and train members of the Sponsorship Subcommittee, whose primary responsibility is to manage sponsor recruitment and retention. Oversee Sponsorship Subcommittee meetings/check-ins to monitor progress and ensure everyone is on target to meet their goals.
Work with Subcommittee members to secure renewals from previous sponsors.Help Subcommittee members compile a list of potential sponsors and develop strategies for engagement. Assist in securing in-kind donations and media sponsors.
Work with other committee members, such as logistics and marketing, to ensure sponsorship benefits are met both prior to and on event day.
Conduct a post-event proof of performance meeting with each sponsor to ensure proper support, obtain feedback and discuss future engagement.
Have a willingness to learn about and support the Alzheimer’s Association and its mission.
Make necessary time commitment.
Complete the Partnership Agreement with the Event Chair and Staff Partner.
Be an active participant in our online community, Walk Central.
Adhere to the Walk timeline and continually report progress to the Event Chair.