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Google Ads Coordinator - (Digital Marketing)

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Dance for All Bodies

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The Digital Marketing Coordinator will be responsible for setting up and managing our Google Ads! We have already qualified for the Google Ads grant as a non-profit and we are looking for a team member to work on setting up, tracking and analyzing the effectiveness of the advertisement campaigns to drive more clicks on our website and increase registration in our classes.

This is a volunteer position! We encourage individuals with disabilities to apply for this position.

Responsibilities:

  • Plan, schedule and track campaign optimization activity.
  • Create new campaigns and ads. Track progress, effectiveness of keywords and make necessary changes.
  • Optimize ad campaigns, improve conversion rates, decrease costs per click.
  • Leveraging optimization tools to boost performance on campaigns.
  • Identifying, recommending and implementing new tools to help boost performance.
  • Day-to-day management and auditing of existing Google Ads campaigns.

Desired Skills:

  • Experience with Google Ads and/or other PPC advertising tools
  • Experience with digital and search engine marketing
  • Experience with ad copywriting
  • Personal or professional experience working with people with disabilities preferred.
  • Previous experience working for a non-profit or grassroots organization is preferred.
  • Must be committed to DfAB’s mission to change the face of dance through accessible dance classes. Ready to champion DfAB and promote our mission to communities who haven’t met us yet!
  • Disciplined in working independently and remotely; not afraid to ask questions or admit when you don’t know something.
  • Collaborative mindset ; eager to be part of a team and contribute.
  • Self-motivated and shows stamina in the face of obstacles.
  • Strong verbal and written communication skills.
  • Must be a creative, self-initiator and learner.



Work Environment

All work can be done remotely. We will also meet virtually through Zoom once a week.

Expected Hours of Work

You will be expected to volunteer for about 4-5 hours every week. We also highly encourage you to attend our dance classes whenever possible!

Preferred Education and Experience

At DfAB we believe that experience comes in many different forms. We want to prioritize those who demonstrate a strong commitment to our mission and are therefore willing to commit a great amount of time, thought, and effort into this cause. If you have previous experience in this field, we would love to learn more about your experiences through any previous work, a portfolio, or other examples. If not, don’t worry, we would still love to see how you can help us!

To Apply

Send your resume and one short paragraph to info@danceforallbodies.org "Digital Marketing Coordinator" in the subject heading.

Please answer the question below in your application:

  • Why does making dance accessible to people with physical disabilities matter to you?

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About Dance for All Bodies

Location:

119 Hopfield Drive, Folsom, CA 10019, US

Mission Statement

The mission of Dance for All Bodies (DfAB) is to dismantle the notion that dance is only for a certain kind of body and to spread the joy of dance to all bodies. To achieve this mission, DfAB organizes low cost dance classes, where dance moves are instructed to be modified by the dancer to fit their body. Our dance classes are designed for people with disabilities.

Description

The inspiration behind DfAB came from a one time adaptive dance class Yagmur, one of the co-founders, organized for an amputee support group as a volunteer at San Francisco General Hospital. Yagmur left this class in August 2018 feeling a beautiful spark in her heart. Participants left the event asking when the next dance class would be and thus, Yagmur hatched a plan to satisfy this demand. She quickly realized that she needed an accomplice who shared her desire to make dance a more inclusive art form. This brought Tess, a close friend who is also a dancer, into the project.‚Äč

After some research, they learned that there were no organizations that focus on organizing adaptive dance classes in the Bay Area. As two able-bodied dancers who have the privilege of extensive dance training, they decided to make what was available to them available to people with differently abled bodies too. Thus, to make high quality, adaptive dance classes a reality they started working with experienced dance teachers with physical disabilities or who have worked in such spaces, making the dance class a positive and encouraging environment. Since August 2018, they have organized more than 15 dance classes and impacted more than 50 individuals thanks to funding from ZSFGH and Big Ideas. Currently they organize most of their dance classes in Berkeley and San Francisco. You can help DfAB expand its services to new locations and impact more lives by donating today!

Arts & Culture
Community
People with Disabilities

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity, with no fixed address.

SKILLS

  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Sales Marketing
  • Market Research / Analysis
  • Advertising
  • Marketing Analytics

GOOD FOR

N/A

REQUIREMENTS

  • You will be expected to volunteer for about 4-5 hours every week. We also highly encourage you to attend our dance classes whenever possible!

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