Google Ads Coordinator - (Digital Marketing)

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The Digital Marketing Coordinator will be responsible for setting up and managing our Google Ads! We have already qualified for the Google Ads grant as a non-profit and we are looking for a team member to work on setting up, tracking and analyzing the effectiveness of the advertisement campaigns to drive more clicks on our website and increase registration in our classes.

This is a volunteer position! We encourage individuals with disabilities to apply for this position.

Responsibilities:

• Plan, schedule and track campaign optimization activity.
• Create new campaigns and ads. Track progress, effectiveness of keywords and make necessary changes.
• Optimize ad campaigns, improve conversion rates, decrease costs per click.
• Leveraging optimization tools to boost performance on campaigns.
• Identifying, recommending and implementing new tools to help boost performance.
• Day-to-day management and auditing of existing Google Ads campaigns.

Desired Skills:

• Experience with Google Ads and/or other PPC advertising tools
• Experience with digital and search engine marketing
• Experience with ad copywriting
• Personal or professional experience working with people with disabilities preferred.
• Previous experience working for a non-profit or grassroots organization is preferred.
• Must be committed to DfAB’s mission to change the face of dance through accessible dance classes. Ready to champion DfAB and promote our mission to communities who haven’t met us yet!
• Disciplined in working independently and remotely; not afraid to ask questions or admit when you don’t know something.
• Collaborative mindset ; eager to be part of a team and contribute.
• Self-motivated and shows stamina in the face of obstacles.
• Strong verbal and written communication skills.
• Must be a creative, self-initiator and learner.

Work Environment

All work can be done remotely. We will also meet virtually through Zoom once a week.

Expected Hours of Work

You will be expected to volunteer for about 4-5 hours every week. We also highly encourage you to attend our dance classes whenever possible!

Preferred Education and Experience

At DfAB we believe that experience comes in many different forms. We want to prioritize those who demonstrate a strong commitment to our mission and are therefore willing to commit a great amount of time, thought, and effort into this cause. If you have previous experience in this field, we would love to learn more about your experiences through any previous work, a portfolio, or other examples. If not, don’t worry, we would still love to see how you can help us!

To Apply

Send your resume and one short paragraph to info@danceforallbodies.org "Digital Marketing Coordinator" in the subject heading.

Please answer the question below in your application:

• Why does making dance accessible to people with physical disabilities matter to you?