Board Member - Marketing/Communications Focus
EMOTIONS MATTER INC
Emotions Matter Board Member Job Description - 2021 (Updated 10.20)
Lead the Marketing and Communications Committee to direct Emotions Matter’s overall comprehensive marketing and communications strategy. Help lead a team of volunteers to oversee a consistent and active communication strategy to all stakeholders for the purposes of recruitment, program messaging, fundraising, awareness and branding.
- Contribute expertise to assist staff in establishing organizational marketing, branding and communication plans and initiatives.
- Build on current Emotions Matter brand and develop creative market outreach programs that will drive new business growth.
- Advise staff on strategies and development for various marketing communications channels and web presences including, electronic/social media (e.g. Facebook, Twitter, LinkedIn, etc), newsletter, public relations, website and printed collateral.
- Evaluate effectiveness of marketing initiatives both internally and externally and provide support to the Development and Marketing team as needed.
General Board Member Responsibilities and Expectations
The Board will support the work of Emotions Matter and provide mission-based leadership and strategic governance. While day-to-day operations are led by Emotions Matter’s Executive Director (ED), the Board-ED relationship is a partnership, and the appropriate involvement of the Board is both critical and expected. Specific Board Member responsibilities include:
- Carrying out Emotions Matter’s mission to connect and empower those impacted by BPD to raise awareness and improve mental health care.
- Serving as Emotions Matter ambassadors in the community to promote our mission and growth by recruiting volunteers, raising funds, and promoting our programs.
- Communicate regularly with Executive Director about the designated volunteer area of focus mutually agreed upon for the year (for example, advocacy, legal, networking, communications, editing, grant-writing, finances, video projects, events, etc.)
- Work with the ED and the board to create an executive strategic and organizational plan.
- Be a fiduciary agent of Emotions Matters by ensuring strong fiduciary oversight and financial management.
- Assist the ED fundraising and resource development by mobilizing your professional or personal network to support Emotions Matter.
- Work with the ED in approving and monitoring the organization’s programs and services
- Provide reports to the Board and Executive Board about the work in your specific volunteer area.
- Participate as voting members of the Board of Directors, and vote as needed on business.
- Adhere and oversee governance of Emotions Matter as per our organization’s by-laws. Comply with non-disclosure policy, photo release and other policies of board.
- Attend annual board meetings 3-4 times annually via telephone, video, or in person. 75% of attendance at board meetings is expected.
- Follow community guidelines adopted by Emotions Matter at meetings and events, modeling as leaders our intentional culture of inclusion and sensitivity for BPD.
- Support Emotions Matter’s fundraising efforts in a way you feel comfortable. We ask that you give or get at a DOLLAR AMOUNT level yearly.
- Provide leadership at Emotions Matter events as needed.
About EMOTIONS MATTER INC
P.O. Box 7642, Garden City, NY 11530, US
To connect and empower individuals impacted by borderline personality disorder (BPD) to raise awareness and improve mental health care. Our vision is to create a world in which every individual impacted by BPD has access to resources and support to achieve a meaningful recovery. We do this through peer support and educational programs, publications, workshops and videos.
Emotions Matter, Inc. is a 501c3 non-profit organization founded in 2015 to raise awareness, and advocate for the needs of those impacted by borderline personality disorder (BPD), a mental illness characterized by impulsivity, emotional dysregulation, difficulty in relationships, and suicidality.
The individual experience of BPD is different from other mental disorders as they experience more stigma, isolation and discrimination, due to the lack of education of health care providers, community resources or treatment.
Emotions Matter helps individuals with BPD by providing opportunities for peer support and empowerment. In 2017, Emotions Matter hosted an art show in New York City with over 30 artists impacted by BPD. Emotions Matters produced two short films on BPD for social media, and has active Facebook, Twitter, and Instagram feeds. Emotions Matter also runs online BPD peer to peer support groups.
Emotions Matter holds events to increase public health literacy about BPD distributing literature on BPD at mental health conferences and walks. These events bring together a diverse community of clinicians, family members and individuals with BPD who share our mission.
Emotions Matter advocates for the BPD population in Washington, in Congress, at the National Institute of Mental Health, and the Substance Abuse and Mental Health Services Administration.