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Hack for LA - Digital Marketing Manager

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Code for America

  • 2 people are interested
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Hack for LA

Digital Marketing Manager

hackforla.org

We are a community of highly skilled tech volunteers building a sector specific (software, tools, ecosystem) workforce development platform. We deliver social impact through the creation of Civic Tech software. We partner with community organizations and local government to address LAs most pressing regional issues. Hack for LA is a project of Code for America and is it's official Los Angeles chapter.

Overview

We are looking for a creative Digital Marketing Manager to lead our marketing team. With this position, our goal is to help grow HfLA’s brand influence locally while also increasing online presence and awareness. You will work directly with project leads and duties will include planning and iterating our digital marketing campaigns across all digital networks, and monitoring interns during the implementation process (either directly or through coordinators). The ideal candidate is someone with experience in marketing, working cross functionally, art direction, social media management and team leadership.

Responsibilities

  • Develop and oversee all aspects of our digital marketing department including email, and display advertising campaigns.
  • Collaborate to create a marketing database of tools.
  • Develop and monitor campaign budgets.
  • Plan and community manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate and manage relationships with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team and leadership to brainstorm new and innovative growth strategies.
  • Work with projects to make sure all contests, giveaways, and other digital projects meet organizational standards and requirements.

Qualifications

  • Experience in Marketing or relevant fields.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Passion for brand storytelling and content creation
  • Excellent understanding of slide deck creation.
  • Highly creative with analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.


Important Message:

We reference formal training above. But to be clear, HackforLA is a do-ocracy, if you can do it, we don’t care how you learned. You will find yourself in the company of all types of people, from the high school wizkid and PHDs to self taught high school dropouts, who have built and sold tech companies. There is no one way to learn and we welcome your experience no matter how it was gained. HackforLA is full of people driven to make a difference through civic tech. We look forward to your hearing how you will make a difference.

About Hack for LA

Hack For LA brings together civic-minded technologists to build digital products, programs and services with community partners and local government to address issues in the LA region. This is done by using the web as a platform for local government and community service. Upon starting this vision in 2015, we now have 20 project teams with many stakeholders ranging from the LA Department of Transportation (Sustainable Cities) to Point Source Youth (Youth Homelessness)

9 More opportunities with Code for America

About Code for America

Location:

155 9TH ST, SAN FRANCISCO, CA 94103, US

Mission Statement

Code for America helps governments work better for everyone with the people and the power of the web. Through our Fellowship , Accelerator , and Brigade , we're building a network of cities, citizens, community groups, and startups, all equally committed to reimagining government for the 21st century.

Description

Code for America is a new non-profit, and a new kind of organization. Our team is made up of web geeks, city experts, and technology industry leaders. We are building a network of civic leaders and organizations who believe there is a better way of doing things and want to make a difference.

Community
Computers & Technology
Homeless & Housing

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity, with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Public Relations
  • Brand Development & Messaging
  • Interactive/Social Media/SEO
  • Marketing Analytics

GOOD FOR

  • People 55+

REQUIREMENTS

  • Time Commitment of 20 hours per month on average. Since this position is responsible for creating HfLA's marketing strategy from the ground up, the beginning will require more initial time commitment with a reduction after the systems are setup.
  • This position will be working closely with both Hack for LA's Executive Director and Mar & Com Director who are located in the PDT time zone and are available for scheduled zoom meetings from 8am-5pm M-F, 8-9am Saturdays, 8-10 Sundays.

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