Email Marketer

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Description

Help us engage our audiences by upgrading our email marketing tools and creating compelling email and newsletter content so that we can achieve optimum health for people in Africa and the Diaspora.

Our charity delivers health and social care in Africa and the Diaspora. We are urgently looking for an experienced email marketing expert to work with us as we respond to Covid-19.

Duties and Responsibilities

We would like the volunteer to help with:

• Email content: Write compelling email content that is short, relevant and has clear a call-to-action and high click through rates
• Email marketing software: Recommend and set up an email marketing system (SendGrid, Mailchimp, etc) that represents good value for money and is the right fit for our organisation
• Email templates: Customise an off the shelf template tot matches our branding. Graphic design skills will be a bonus.
• GDPR compliance: Advise us on how we can keep our mailing lists current and GDPR compliant
• Email strategy: Help us plan and articulate how we can use emails and newsletters to strengthen our brand, motivate our supporters and communicate with our stakeholders.

You will be working with the CEO who will provide an overview of our existing communication and marketing materials, as well as our brand guidelines. You will work together to produce initial concepts for all deliverables, including goals, target audience, and desired tone and style of writing.

Skills and qualifications

We are looking for a volunteer who has:

• Experience using email marketing software (such as Mailchimp)
• Experience setting up email templates in line with existing brand
• Ability to quickly understand the needs of our organisation and users
• Can ask key questions to enable us to clarify requirements
• Understands the resource constraints of a small charity and is able to work with these.
• Open to feedback
• Qualification in digital social media, marketing, journalism, etc

Your input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to deliver our health and social care services and how they help our end users.

You would become part of our small, friendly team and you have the opportunity to use your time to make a real difference in difficult times.

The volunteer can work entirely from home and we can consider remote candidates from across the UK and the globe.