Social Media Marketer

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Role description

Help us engage our audiences by creating a compelling social media strategy and content so that we can help improve the health in Africa and the Diaspora.

Our charity delivers health and social care in Africa and the Diaspora. We are urgently looking for an experienced social media marketer to work with us as we respond to Covid-19.

Duties and Responsibilities

We would like the volunteer to:

• Perform a social media audit: Assess the current state of our social media pages and make recommendations on how we might improve our presence and engagement and where we might focus our efforts.
• Help us develop and execute a social media campaign around healthcare in Africa and the UK
• Provide guidance/strategy on how we can manage our social media on an ongoing basis e.g. using a centralised tool, creating a content calendar, identifying easy and free graphic tools and images
• Produce fresh and engaging content for our social media channels
• Prepare graphics for sharing across channels
• Engage with our followers and encourage interaction
• Manage and maintain social media channels on a regular basis

Skills and qualifications

We are looking for a volunteer who has experience:

• Writing and editing marketing content for social media platforms such as Facebook, Twitter, LinkedIn, and Instagram / across all platforms
• Building strategies to increase social media following and /or build fundraising or awareness campaigns
• Developing a coherent brand voice for social media, from content creation to community interactions
• Using and setting up tools such as Hootsuite, Social Sprout, Canva, etc
• Creating content calendars to help plan social media activity

The volunteer should also have/be

• Accuracy and attention to detail
• Ability to quickly understand the needs of our organisation and users
• Can ask key questions to enable us to clarify requirements
• Understands the resource constraints of a small charity and is able to work with these.
• Open to feedback
• Digital social media marketing

Your input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to deliver our services and how they help our end users.

You would become part of our small, friendly team and you have the opportunity to use your time to make a real difference in difficult times.

The volunteer can work entirely from home and we can consider remote candidates from across the UK and the globe.