Job Title: Social Media Strategist - YouTube Volunteer

Save to Favorites

Mission:

Our mission is to empower and amplify the voices of teens and pre-teens by bridging them with diverse individuals to engage in interactive discussions centered around social justice.

EYEJ believes social justice means equality and opportunity for all. We believe a commitment to social justice requires us to value our collective diversity and commit to challenging injustice while simultaneously advocating on behalf of those who have the least.

EYEJ amplifies youth voices for those that are silent. EYEJ has impacted more than 1,600 underserved youth through it’s Discussion Series, YODJ: Youth Online Discussing Justice, EYEJ Youth Council, and EYEJ Speaks program.

History: Due to the death and ruling of Trayvon Martin, and through discussion and civil discourse, several Plymouth Church, UCC members including Mai Moore and June Antoine quickly gathered Plymouth Church members together as they knew that youth deserved and needed support to be empowered in August, 2013. Founder: Mai Moore, with her background and success in the tech industry understanding the balance between taking personal risk, speed, business, creating impact and results and community was necessary to help to amplify youth voices. http://eyej.org/our-story /

Job Title: Social Media Strategist - YouTube Volunteer

Immediate Supervisor: Marketing Head/Chief Marketing Officer

Term: 6-12 mos. 5-10 Hours a week. Can take up to 2 persons. Start: Immediately

Primary Objective:

EYEJ is seeking a Social Media strategist volunteer with experience driving strategies on YouTube. EYEJ is looking for someone that can help us create a YouTube strategy that will lead to increased followers on the platform. An ideal candidate should also have experience with editing video content for the platform and on EYEJ social media channels - Facebook, Linked In, Instagram, and Twitter. The volunteer will work with people from across the country in support of the organization's work. If you are a detail oriented person seeking to build your experience and/or leverage your professional background in support of impactful youth programming, you have come to the right place!

Qualifications:

• Excellent track record of creative approaches to break out social media campaigns that engage community participation and increase brand recognition.
• Have a solid understanding of YouTube - from the tools to the audiences, with a tried and true approach to maximizing the potential.
• Proven experience as a Social media strategist - professional or volunteer experience is fine.
• Hands on experience using YouTube for brand awareness.
• Understands SEO and web traffic metrics.
• An ability to identify target audience preferences and build content to meet them.
• Experience editing video content - e.g. creating sizzle reels, other YouTube videos, video social media content.
• Understands the importance of strong video titles, thumbnails, keyword rich descriptions, bumper ads, and video scheduling.
• Have a background or knowledge in one of the following areas: education, youth services, social justice, racial justice, connectivity/digital divide, diversity and inclusion.

Duties:

• Edit video content on YouTube from previous EYEJ programs to repurpose for social media channels.
• Identify ways to make existing YouTube videos engaging and more appealing to EYEJs followers.
• Provide guidance for social media content and strategies for a variety of initiatives including EYEJ programs and external partners.
• Monitor news and current events in our issue areas (social justice, digital connectivity, racial justice, youth in Cleveland, African American issues) and work closely with the Marketing lead to develop and vet content based on current opportunities to maximize visibility and impact.
• Build a YouTube online community amongst and create a buzz around content on the platform.
• Identify growth strategy for platform with the goal is increasing the number of users over the course of a year.
• Track social media metrics and make data-driven decisions for optimization
• Work with Marketing lead to identify ways to monetize viewers on the platform

Technology Requirements:

• Microsoft Documents i.e. Word, Excel, PowerPoint
• Knowledgeable of Google Analytics, Slack, Google Drive
• Social Media -- Facebook, Twitter, LinkedIn, Instagram, YouTube

Physical requirements:

• An EYEJ computer and cell phone is available if needed
• Virtual: 20-2021 school year

To apply:

Please email volunteer@eyej.org with your Cover Letter, Resume/Bio, any questions and samples of your work. If you have a portfolio of previous videos/campaigns done on YouTube, please share respective links. EYEJ will respond to you and set up a time to speak to discuss the role further.