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SEO Specialist

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DOOLEY GREER & ASSOCIATES FOUNDATION

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  • Technical SEO
    • Accountable for all technical related SEO action items and implementation
    • Management of search engines access, crawlability,
      interpretation, and indexation of Left Brains managed websites
    • Drive results utilizing proper URL parameters and pagination
      best practices
    • Identify and implement user experience and accessibility best
      practices with mobile first mindset
    • Development of structured navigation and site architecture
    • Keyword and Content Optimization
      • Lead research, define SEO and content marketing
        opportunities, and maintain information architecture across
        branded sites as needed
      • Accountable for all keyword and content optimization
        action items and implementation
      • Monitor and implement short-tail and long-tail keyword
        optimization strategies and development of optimal product attribution
      • Short-term and long-term optimization strategy given
        seasonality and customer driven trends
      • Linking
        • Examine backlink profile of competitors that is
          already ranking well for desired keywords to gain
          insight on the link building that helped them rise organically
        • Prospect and obtain backlinks from reputable websites
        • Correct broken backlinks
        • Disavow backlinks no longer of value
        • Develop and implement internal linking strategy to
          increase page authority

Website and Other Support:
  • Work within the Big Commerce platform to coordinate SEO needs with
    IT and complete technical updates, fixes or other needs that are
    impacting organic visibility and ranking
  • Proactively troubleshoot and resolve site issues (400 level
    errors, page load speed, broken links, optimize attribute product
    feeds, etc.)
  • Support new product cycle launches (website optimization/testing)
  • Monitoring on organic performance via Google Search Console, MOZ
    and Google Analytics
  • Formulate metrics and interpret monthly reporting to measure
    agency and client success
  • Conduct ongoing professional research and education, staying up to
    date on industry trends
  • Develop and maintain content calendars and launch schedules
  • Effectively communicate information internally to the appropriate
    product teams
  • Create standard operating procedures, communications plans, and
    training as needed to ensure internal and external teams understanding
  • Other duties as assigned

Required Skills:
  • Excellent in Word, Excel, PowerPoint and Outlook
  • Excellent oral & written communication, organization, &
    time management skills
  • Outstanding interpersonal skills with ability to form strong
    working relationships with cross-functional team members
  • Thoroughness and attention to detail
  • Exhibits a helpful, pro-active attitude
  • Ability to work with multiple teams on multiple projects
  • Outstanding ability to think creatively, strategically and
    identify/resolve problems
  • Demonstrated organizational, decision-making, and analytical abilities
  • A proven track record of the ability to prioritize, organize, and
    multi-task in a flexible and fast-paced environment to effectively
    meet deadlines
  • Effective written and oral communication skills and facilitation
    skills, with all internal levels and external vendors
  • Ability to work effectively as part of a team, but with little
    formal supervision or guidance.

Special Skills:
  • A basic understanding of content management systems (BigCommerce
    experience preferred)
  • A strong understanding of SEM and technical SEO Requirements
  • An advanced understanding of Screaming Frog, Google Analytics,
    Search Console, Tag Manager, and Bing Webmasters
  • A basic understanding of HTML, JavaScript, and CSS as they relate
    to SEO
  • Front end website optimization experience to drive sales
    (preferably BigCommerce)
  • Demonstrates a strong understanding of Local SEO and Content Marketing
  • Experience creating, editing, and proofreading written content
  • Understanding of site maps and consumer flow charts
  • Comprehension of data flow across multiple platforms (Oracle,
    Salsify, PIM systems, CMS)
  • Proficient skills in Microsoft Word and PowerPoint, and advanced
    skills in Microsoft Excel
Experience:
  • Bachelor’s degree in Business, Management Information Systems,
    Marketing or related area, or the equivalent through a combination
    of education and work experience
  • 1-3 years of hands-on experience managing multiple SEO campaigns
  • 1+ years’ understanding of Search Engines and SEO tactics that
    drive results
  • 1+ years’ experience supporting B2B and B2C SEM marketing efforts
  • Understanding of one or more of the following SEO analysis
    platforms: Moz, SEMrush, Ahrefs
  • 1+ years HTML, JavaScript, and CSS as they relate to SEO

5 More opportunities with DOOLEY GREER & ASSOCIATES FOUNDATION

About DOOLEY GREER & ASSOCIATES FOUNDATION

Location:

31 W 31st Street, Kansas City, MO 64108, US

Mission Statement

eft Brains is a program where underserved youth will receive free internet service, STEM focus training, an internship, and a potential scholarship upon graduation and improve the community for all.

Description

We were established February 2020. We are launching some of our programs between now and the end of the year. We need volunteers! From marketing, planning, finance, and hr recruitment. Yes, we are going to start hiring for our virtual tutoring program. We need volunteers!

Children & Youth
People with Disabilities
Veterans & Military Families

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity, with no fixed address.

SKILLS

  • E-commerce
  • Website Project Management
  • Web Design
  • Search Engine Optimization (SEO)
  • Graphic Design
  • Analytics

GOOD FOR

  • Teens
  • People 55+

REQUIREMENTS

  • 6 months to a year

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