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Digital Marketing Manager

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THE GLOBAL CITIZEN COLLECTIVE

  • 2 people are interested
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Digital Marketing Manager

Job Brief

If you live and breathe digital marketing, we want you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital and content marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

  • Plan, execute, and measure all digital marketing campaigns, including SEO/SEM, email, social media, search and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure all digital fundraising and grant campaigns
  • Collaborate with the Executive Director and Director of Programs to create landing pages for the organization’s programs and campaigns, and optimise user experience
  • Utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
  • Instrument conversion points and optimise user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

3 More opportunities with THE GLOBAL CITIZEN COLLECTIVE

About THE GLOBAL CITIZEN COLLECTIVE

Location:

4005 WISCONSIN AVE NW UNIT 5590, WASHINGTON, DC 20016, US

Mission Statement

Our mission is to promote knowledge and awareness of global citizenship to inspire active global citizens who create a more equal, fair and sustainable planet.

Description

The Global Citizen Collective, Inc. is a non-profit organization based in Washington, DC. The organization provides a wider world view through exposure to new p laces, people and cultures. Grounded in the belief that we are stronger together, The Global Citizen Collective works to build community and strengthen values and practices with a commitment to sustainable development.

Community
Environment
International

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Content Management Systems

GOOD FOR

N/A

REQUIREMENTS

  • Must be at least 25
  • 5-10 hours per week

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