Digital Marketing Manager

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Digital Marketing Manager

Job Brief

If you live and breathe digital marketing, we want you. We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital and content marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Plan, execute, and measure all digital marketing campaigns, including SEO/SEM, email, social media, search and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure all digital fundraising and grant campaigns
• Collaborate with the Executive Director and Director of Programs to create landing pages for the organization’s programs and campaigns, and optimise user experience
• Utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
• Instrument conversion points and optimise user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement