Social Media/Digital Marketing Manager
Climate Action Pathways for Schools
Develop and implement strategies to increase brand awareness and customer development by means of digital marketing tools and campaigns to promote the programs and services of Climate Action Pathways for Schools (CAPS) through various social media platforms. Support online and email fundraising campaigns.
The ideal candidate would have excellent written communications and analytical skills. Experience with digital marketing, including working with social media channels, website analytics, search engine optimization, Google Ads, website design, and/or email marketing.
We currently have a public website (www.climateactionpathways.org), and need your support to help expand and drive our digital marketing initiatives, including development and management of our content delivered through LinkedIn, Facebook, Instagram, Twitter, and blogs. Your work will serve as a foundation for increasing public awareness and customer engagement needed to build and scale our nonprofit organization.
About Climate Action Pathways for Schools
PO Box 370271, Montara, CA 94037, US
Climate Action Pathways for Schools (CAPS) partners with schools to provide inspiring climate education programs and implement projects to reduce greenhouse gas emissions while saving money for the school district. We develop project-based learning programs to prepare students for highly skilled career pathways and help them develop projects that mitigate climate change. At the same time, these projects reduce operating costs for school districts. We aim our climate action program primarily towards under-resourced schools.
The CAPS programs go beyond classroom education by harnessing the interest and commitment of students to learn about climate science and apply that knowledge to solving real world problems at their schools and contribute to growing global efforts to reduce greenhouse gases in local communities.