Digital & Social Media Editor

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Job Description

Social Media and Digital Editor
Purpose: Develop, implement & manage our social media strategy that increases our on-line presence, improves our marketing efforts, promotes customer engagement, brand awareness, social media campaigns, increased ridership and financial support of organization.

Position could be internship with credit for student in School of Communication/Journalism at UNM or CNN.

Qualifications:

Bachelor’s degree preferred.

Experience with planning & managing social media, including analytical tools.

Good working knowledge of Facebook, Instagram, Twitter, Linkedin, as well as, Hootsuite Pro & other related scheduling and posting software and Mailchimp.

Versatile, creative writer familiar with SEO

Good Communicator, listener and team player

Organized and detail oriented

Job Duties:

• Develop, implement and manage social media strategy on day-to-day basis.
• Create consistent and meaningful content for various social media platforms, including photos and videos.
• Write, edit and post to social media, keeping in mind outlets, days, times and frequency of posts at least 2 - 3 times a week or more.
• Develop, maintain and incorporate appropriate hashtags for Instagram.
• Communicate with social media followers, including timely responses.
• Using analytical tools such as Google Analytics, Hootsuite Pro and Facebook Insights to monitor and evaluate Cloud Dancers’ social medial presence and performance.
• Prepare monthly reports to Board on social media efforts and outcomes and recommendations for change to achieve optimal results.
• Design creative and engaging monthly Rider Newsletter (Horsin’ Around) in Mailchimp and distribute to riders, volunteers and staff. Work with board and staff on creative monthly content, including photos, videos, games, puzzles, crafts, education, Cloud Dancers events & activities and more.
• All other duties as may be assigned