We are a community of highly skilled tech volunteers building a sector specific (software, tools, ecosystem) workforce development platform. We deliver social impact through the creation of Civic Tech software. We partner with community organizations and local government to address LAs most pressing regional issues. Hack for LA is a project of Code for America and is it's official Los Angeles chapter.
Overview:
We are looking for a qualified Digital Marketing & Communications Director to take the lead in developing successful, long-term marketing & communication strategies within Hack for LA. You should have in-depth marketing experience and a passion for digital technologies. Your work will directly influence all project teams to ensure consistency through all digital marketing channels (and some offline channels). The ideal candidate should also be able to provide forward-thinking ideas to build and maintain a strong organizational web presence. This position will work closely with the Executive leadership team to define overall strategy and goals.
COVID-19:
We have a variety of software projects that address social safety net issues, from Food Insecurity to Homelessness. Due to Covid-19, these services are more in demand than ever. Additionally, all our volunteers can receive workforce development services to prepare them to reenter the workforce and/or continue their professional development. Hack for LA provides a community that is supportive and effective at a time when many people feel unmoored.
Responsibilities:
Build our digital marketing roadmap
Strategize all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Determine appropriate metrics (ROI, KPIs and OKRs)
Liaise with Product, Design and Opportunity Directors to increase org awareness through cohesive strategies
Motivate digital marketing team to achieve goals
Stay up-to-date with digital technology developments
Advise budget recommendations
Provide Mentoring and guidance to Marketing Managers and Coordinators
Qualifications:
Proven experience in Marketing, Digital technologies or relevant field
Demonstrable experience in designing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Strong team management and communication (written and verbal) skills
Interest in Mentoring and the the patience and enthusiasm required
Comfortable working on Zoom, Slack and email.
Important Information:
We reference formal training above. But to be clear, HackforLA is a do-ocracy, if you can do it, we don’t care how you learned. You will find yourself in the company of all types of people, from the high school wizkid and PHDs to self taught high school dropouts, who have built and sold tech companies. There is no one way to learn and we welcome your experience no matter how it was gained. HackforLA is full of people driven to make a difference through civic tech. We look forward to your hearing how you will make a difference.
Code for America helps governments work better for everyone with the people and the power of the web. Through our Fellowship , Accelerator , and Brigade , we're building a network of cities, citizens, community groups, and startups, all equally committed to reimagining government for the 21st century.
Description
Code for America is a new non-profit, and a new kind of organization. Our team is made up of web geeks, city experts, and technology industry leaders. We are building a network of civic leaders and organizations who believe there is a better way of doing things and want to make a difference.
Community
Computers & Technology
Homeless & Housing
WHEN
We'll work with your schedule.
WHERE
This is a Virtual Opportunity, with no fixed address.
(0.000,0.000)
DATE POSTED
January 17, 2021
SKILLS
Marketing & Communications (Mar/Com)
Marketing Strategy & Planning
Public Relations
Brand Development & Messaging
Interactive/Social Media/SEO
Marketing Analytics
GOOD FOR
People 55+
REQUIREMENTS
This role on average will require 20 hours per month. Since this position is responsible for creating HfLA's marketing strategy from the ground up, the beginning will require more initial time commitment with a reduction as the systems are setup.
This position will be working closely with Hack for LA's Executive Director who is located in the PDT time zone and is available for scheduled zoom meetings from 8am-5pm M-F, 8-9am Saturdays, 8-10 Sundays.
