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Program Manager, Digital Marketing

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CLOSE THE GAP FOUNDATION

  • 5 people are interested
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Program Manager, Digital Marketing

WHY JOIN CLOSE THE GAP

Close the Gap is a 100% volunteer-based organization dedicated to creating a future of equitable opportunities for low-income students and professionals. Founded in 2018 by a group of Silicon Valley, like-minded professionals, Close the Gap focuses on mentorship, workshops, project-based learning, financial/resource assistance, and awarding scholarships.

At Close the Gap, your individuality is your strength. We are a small, diverse, nimble group of innovators, disruptors, trailblazers who are trying to leverage technology to solve the challenge of widening opportunity gaps that prevent low-income students from fulfilling their fullest potential due to their financial limitations. Working here gives you an opportunity to impact lives, invest in your growth and development, and be part of a fun and diverse team. Together, we can build a future without opportunity gaps.

WHY CLOSE THE GAP NEEDS YOU

Close the Gap is looking for a growth marketer who will manage our ads spend across search and social. Through these efforts, you’ll optimize ads creative and copy to drive conversion across our pipelines of donors, students, and volunteers.

WHAT YOU’LL DO
  • Manage a monthly budget of $10,000 for SEM and Facebook Ads
  • Deploy multi-variable testing and tracking to optimize ads
  • Own and shepherd our efforts to increase conversions to our website
  • Collaborate with design and marketing partners for creative assets and copy
  • Measure the short-term and long-term impact of your ads
  • Deliver weekly reports on how our ads performing
  • Teach team members on data-driven marketing and reporting frameworks
WHO YOU ARE
  • BA or BS degree or equivalent work experience
  • Fluent with marketing metrics and KPIs including CAC, LTV, CPL, and ROI
  • Passionate about creating an equitable society
  • You are team player who values transparency, accountability, and diversity
KEY QUALIFICATIONS
  • Knowledge of content marketing, SEO, and copywriting
  • Demonstrated ability to work independently with great outcomes
  • Demonstrated ability to set and achieve or exceed goals and meet deadlines
  • Ability to attend Weekly Staff Meetings, currently on Thursdays at 8:30-9:45pm PT
PREFERRED QUALIFICATIONS
  • Professional experience in SEM and paid ads
  • Experience creating, managing and measuring Google Ads and Facebook Ads
  • Experience in tools like Google Analytics, Google Ads Manager, Google Tag Manager, Facebook Ads Manager
  • Marketing experience at a startup or non-profit organization
  • Commitment to advocacy, diversity and serving the community

EQUAL OPPORTUNITY

Close the Gap Foundation embraces diversity and equal opportunity in a serious way. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better chance we have at closing the gap.

Close the Gap Foundation is a 501(c)3 nonprofit organization. All donations are tax deductible.

EIN: 83-1242219

Close the Gap (c) 2020

https://timelinetool.app/notion/event/91CWA2LU1ITKLSVO

1 More opportunity with CLOSE THE GAP FOUNDATION

About CLOSE THE GAP FOUNDATION

Location:

n/a, SAN MATEO, CA 94403, US

Mission Statement

We are closing the opportunity gap by creating equitable opportunities for disadvantaged students through mentorship, project-based learning, and financial assistance.

Description

Close the Gap is a 100% volunteer-based organization dedicated to creating a future of equitable opportunities for low-income students and professionals. Founded in 2018 by a group of Silicon Valley, like-minded professionals, Close the Gap focuses on mentorship, workshops, project-based learning, financial/resource assistance, and awarding scholarships.

Check us out at: closethegapfoundation.org


At Close the Gap, your individuality is your strength. We are a small, diverse, nimble group of innovators, disruptors, trailblazers who are trying to leverage technology to solve the challenge of widening opportunity gaps that prevent low-income students from fulfilling their fullest potential due to their financial limitations. Working here gives you an opportunity to impact lives, invest in your growth and development, and be part of a fun and diverse team. Together, we can build a future without opportunity gaps.

Children & Youth
Computers & Technology
Education & Literacy

WHEN

We'll work with your schedule.

WHERE

n/aSan Francisco, CA 94110

(37.74858,-122.41841)
 

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Interactive/Social Media/SEO
  • Graphic Design / Print
  • Marketing Analytics
  • Social Media / Blogging

GOOD FOR

N/A

REQUIREMENTS

N/A

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