VP of Communication/Marketing

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Minds Matter Detroit is a college prep program that helps low-income students get into their best fit college through SAT prep, mentoring, and summer enrichment programs.

This position is responsible for overseeing and implementing Minds Matter marketing strategy. They are responsible for the following:

• Works with President to develop a comprehensive strategy to maximize Minds Matter visibility among target audiences
• Establishes a support team of specialists to include Marketing, Public Relations, Social Media and Webmaster (where needed)
• Maintains all brand collateral for Executive Committee consumption
  • Fliers, Business Cards, Website, Templates, Banners, T-Shirts
    • Most of this is already created, so the focus will be on maintaining and updating
• Maintains centralized distribution lists for all target audiences
• Maintain our social media accounts and develop plan to utilize them efficiently.