Marketing/Communications Internship - 2020(Unpaid)

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General Summary

The Marketing & Communication Intern is responsible for assisting in the marketing and branding efforts of the ALS Association Alabama Chapter. He or she will be responsible for supporting social media, writing, e-mail marketing, media relations, and special events as well as other duties as they arise. The position goal is to increase concern and awareness throughout the organization's service area. Measurable outcomes of this position are an increase in media impressions, an increase in social media followers, published work in local media, and more.

Schedule Requirements

Candidate must be able to complete the internship (with a minimum of 240 hours during the semester) in exchange for school credit. Flexible start/end dates and weekly schedule. This position also has remote work availability.

Essential Job Functions

Job functions will vary based on semester and timeline/tasks associated with that timeframe.

• Be knowledgeable about the mission of the ALS Association and how Walk to Defeat ALS, Changing the Game, Wine & Dine, and other fundraising events fuel that mission
• Work with staff to develop a 3-6 month marketing and communications plan.
• Write press releases, pitch letters, e-news, fundraising appeals and social media posts
• Follow up with media regarding pitched news items, and assist in relationship building between media outlets and Association
• Assist in strategic planning for all marketing efforts including, but not limited to: Walk to Defeat ALS, client services and educational programs
• Assist with events as needed
• Market Research
• Business & Media Outreach
• Other duties as assigned

Minimum Requirements

• Student must be actively enrolled toward in an accredited college or university in the fields of communication, nonprofit management, business, marketing, or related field
• Highly organized, detail-oriented and creative
• Excellent ability to communicate in person, print, and electronically to various audiences
• Ability to manage multiple projects at once
• High level of integrity, diplomacy and initiative
• Writing and copy-editing experience is preferred
• Proficiency with Microsoft Office applications (especially Word & Excel), Google and Adobe Suite (preferable)
• Experience with developing messages for social media (Facebook, LinkedIn, Twitter)
• Experience in photography and videography a plus
• Graphic design experience a plus (proficiency with Canva)
• Ability to work indoors and outdoors to complete work
• Commitment to providing up to 15 hours/week of assistance

About the ALS Association Alabama Chapter

The Alabama Chapter was founded in late 2004 to serve the needs of those living with Amyotrophic Lateral Sclerosis and their caregivers. Headquartered in Birmingham, Alabama, we are the only ALS Association-sanctioned organization in the state. The ALS Association is the only national not-for-profit health organization dedicated solely to the fight against ALS. The ALS Association covers all the bases - research, patient and community services, public education, and advocacy - in providing help and hope to those facing the disease.