Social Media Manager

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InBetween Living Rehabilitation Center (IBL) is currently a 501(c)(3) status. Inbetween Living is a humanitarian organization and a charitable foundation that focuses on raising awareness of individuals with autism living with more than one significant disability. Many people with autism are faced with more than just autism as a factor. InBetween Living helps raise a more in-depth insight and address the gap in everyday life issues.


Essential Duties and Responsibilities:

This role requires someone who has their finger on the pulse of what’s trending online with a specific focus on Twitter, Instagram, YouTube, and Facebook trends. Translating business processes into scalable systems solutions.

* Develop a InBetween Living social media strategy for key channels, including Instagram, Facebook, LinkedIn, and Twitter.

* Develop and manage a regular communications rhythm and editorial calendar while overseeing overall day-to-day social media presence across several channels, including but not limited to: product launches, announcements, demand-generation campaigns, news/press/media amplification, weekend race results, industry articles, analyst reports, videos, thought leadership content, benchmarks, and important internal events - aligned to the company strategy and desired business outcomes

* Write social copy, manage day-to-day content creation, publishing, and fan engagement on social media accounts

* Develop strategic influencer campaign in partnership with Marketing team - build relationships with key influencers; connect, engage and drive meaningful dialogue with industry influencers

* Monitor and stay abreast of industry trends and relevant conversations - uncover new ways to lead and contribute to trending conversations using data insights to drive and influence content creation direction

* Establish real-time, campaign level social engagement reports, across all social handles

* Manage social media reporting, planning on a monthly, quarterly and annual basis.

* Collaborate with the Digital Marketing Manager to develop and implement paid social program to drive traffic to the companies e-commerce cart and partner retailers

* Develop compelling and engaging digital content including short videos, social tiles, graphics, infographics to support the content strategy to increase engagement with followers

* In partnership with Marketing, build mini social blasts for major launch/announcement including details of the content plan, partner marketing, paid promotion, event plan, etc.

* Attend strategic events to amplify real-time news, announcements, and launches and via social channels a) to customers, media, industry experts, partners, and influencers.

* Manage comments across brands that come in via social channels and work with appropriate team members to engage in a thoughtful conversation where appropriate.

* Develop social media templates and best practices to share with Sales to improve consistency, amplification and overall reach.

* Monitor evolving social media trends and best practices for continuous improvement.

* Develop and implement an employee social media advocacy program - enabling and recognizing employees for their contributions.

* Will be required to perform other duties as requested, directed or assigned