MKTG300: Creative Marketing Lead

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Position Description

The Creative Marketing Lead oversees a team of creatives responsible for supporting all creative needs for the marketing organization across the Corporate (CRPE), Community (COME), and College (CLGE) verticals. This role will report to the Head of Marketing and will partner closely with the marketing leads for each vertical. This role will also be responsible for recruiting and managing all JerseySTEM in-house and external creative resources including but not limited to Graphic Designers, Copywriters, Video Editor/Producers, Project Managers, and Web/UX Designers.

Essential Functions of the Volunteer Position

• Responsible for translating brand strategy into powerful and purposeful creative concepts, with the goal of elevating JerseySTEM’s visual brand identity across all verticals
• Partners with CRPE, COME and CLGE marketing leads to support all creative needs
• Operates cross-functionally with various stakeholders
• Leads a team of creatives including but not limited to Designers, Copywriters, Editors, and Project Managers
• Recruits and maintains a ready-team of external creatives that can be leveraged as needed based on project pipeline and project-specific creative skill-sets
• Works with the Head of Marketing to address cross-functional stakeholder needs
• Owns the historical documentation of all creative marketing processes and responsibilities by creating artifact materials for the JerseySTEM knowledge hub

Required Knowledge, Skills, and Abilities

• Strong creative skills
• Excellent communication skills (verbal and written)
• Decisive, results driven
• Self-motivated, proactive
• Excels at cross-functional collaboration

Required Education and Experience

• Portfolio with relevant work examples as both an individual and team leader
• Experience managing/leading a team of creatives
• Experience producing marketing collateral (presentation experience is a plus)
• Experience working across various mediums from writing, video, events, etc.
• Experience working within G-Suite, Slack and JIRA preferred