~MKTG: Public Relations Manager

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Summary

The Public Relations Manager is responsible for communicating the organization’s position on topics and issues via appropriate media channels.

Role and Responsibilities

• Build relationships with thought leaders to grow industry awareness
• Provide all media (newspapers, cable TV, radio, web sites, etc.) and with notices of upcoming classes (location and time), newsworthy events and advertising.
• Write press releases.
• Coordinate photo shoots and photo displays.
• Submit an annual report at the end of the year.
• Develop and distribute all publicity for every production and for general activities. Notices, calendar events, publicity with photographs and general news articles are part of the regular publicity events. Arranges media interviews.
• Acts as spokesperson for the organization with the approval of the president and the board of directors.
• Develop a media relations strategy.
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships and sponsorships

Knowledge and Skills

• Excellent communication skills (verbal and written)
• Confident Presenter and Public Speaker
• Decisive, results-driven
• Self-motivated, proactive
• Have a full understanding of media needs and media relationships
• Attention to detail
• Tactical understanding of all primary social media platforms
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Experience

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

EDUCATION:

• Bachelor’s degree in related field (Public Relations, Journalism, English, Communications or Marketing with a PR or Advertising concentration)
• 3 years of related experience.

Preferred Skills: Master’s degree, 5+ years of experience