MKTG: Assistant Head of Marketing

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Key Responsibilities:

• Work with JerseySTEM leadership to ensure strategic alignment of current and future goals, projects and ongoing messaging/positioning of JerseySTEM
• Develop annual marketing in support of organizational strategy and objectives
• Direct implementation and execution of marketing policies and practices
• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational requirements
• Leverage social media to generate excitement and traffic to JerseySTEM via appropriate media platforms
• Provide leadership in the development of partnership arrangements
• Manage marketing services department, including the development and distribution of all marketing collateral.
• Build, develop and manage a marketing team of volunteers capable of carrying out needed marketing and service strategies, establishing clear KPIs and Processes
• Create a system-wide marketing reporting function that can track, measure and analyze performance.

Knowledge and Skills

• 5-7+ years of broad experience in Marketing or related field.
• Bachelor's degree in business administration, marketing or related field preferred (advanced degree in related field a plus)
• Experience managing a marketing team, and leading a marketing effort (i.e. product/brand management)
• Excellent ability to translate organizations marketing needs to the appropriate messaging social media outlet
• Ability to 'cut through the weeds’ and get to key messaging and marketing needs