East AL-Walk to End Alzheimer's Marketing & Outreach Chair

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2020 Walk to End Alzheimer's - Auburn, AL (act.alz.org/eastalabama)

Position Overview:
The Marketing and Outreach Chair serves as the primary lead for creating awareness of the disease through the promotion of Walk to End Alzheimer’s. This position will assemble a Subcommittee to build public awareness of Walk through local media outlets, social media, and grassroots marketing efforts.

Qualifications:

• Excellent leadership, communication and interpersonal skills.
• Knowledge of the local community and media outlets.
• Familiarity with grassroots marketing tactics.

Position Responsibilities:

• Meet with the Event Chair, Co-Chair and Staff Partner to develop a plan to promote Walk to End Alzheimer’s in the community to ensure participant goals are met.
• Recruit and train the Marketing and Outreach Subcommittee, whose main responsibility is to help promote Walk through in-kind media, social media and grassroots marketing activities.
• Manage the Marketing and Outreach Subcommittee meetings/check-ins to monitor progress and ensure everyone is on target to meet their goals.
• Work with Staff Partner to develop a plan to engage local media outlets and implement strategies to secure donated media.
• Assist with promoting the Walk through Social Media.
• Identify: "Why I Walk" stories for media, distribute press releases, arrange interviews and media coverage on event day, and work with the Mission Chair to prepare spokespeople.
• Coordinate the delivery of brochures, posters and fliers to distribution points in the community by organizing a Community Blitz Day.
• Schedule tabling opportunities at local community events in order to promote Walk.
• Work closely with other Subcommittees, including Sponsorship and Logistics, to ensure all benefit obligations are met.
• Help identify opportunities to expand outreach into diverse communities.
• Ensure all appropriate media outlets and Marketing and Outreach Subcommittee members are appropriately recognized.