We are looking for a PPC (Pay Per Click) Specialist to run Google Adwords PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) We are the recipient of a Google Grant and want to ensure we are maximizing the entire grant award each month.
The ideal candidate has experience running campaigns in the nonprofit space in the United States.
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for ads
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Good Candidates Should Have:
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics)
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
Apply online: https://www.vik9s.org/ways-to-support/ and click on "BECOME A VIK9S VOLUNTEER"
Vested Interest in K9s, Inc. is a 501c(3) non-profit whose mission is to provide bullet and stab protective vests and other assistance to dogs of Law Enforcement and related agencies throughout the country.
Since our inception in 2009, we have proudly donated almost 300 bullet and stab protective vests to law enforcement K9s nationwide at a value of $5.7 million dollar
We achieved this goal through private and corporate sponsorships, grants and fund raising events.
Justice & Legal
We'll work with your schedule.
This is a Virtual Opportunity, with no fixed address.
January 13, 2020
Orientation or Training
Must have 2-5 years experience. Organization oriented will be provided.