Social Strategy Lead

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Are you a social media guru with an unending love for helping rescue animals? Do you find energy in telling stories and connecting hearts? Does brand-building and the thought of producing engaging content get you excited? If so, we have the perfect volunteer opportunity for you!

We are looking for a qualified social media strategy lead - either an individual or an agency/organization team - to join our volunteer family. Our ideal volunteer(s) can develop and implement a comprehensive social media strategy to increase our following, grow our web traffic, and build upon a brand that we’re very proud of.

Objective: Develop and carry out a social media strategy that creates a cohesive story across HEA.

Responsibilities:

• Design social media strategies that
  • Tell stories and connect hearts
  • Promote effective fundraising initiatives
  • Engage and foster community
  • Build and promote a strong brand
• Manage, create, and publish creative original, high-quality content
• Oversee all active social media accounts, ensuring up-to-date content
• Facilitate community engagement by responding to queries and comments, monitoring messages, etc.
• Assist in building and leading a team of content writer(s), photographer(s), videographer(s), graphic designer(s), etc. to produce amazing results
• Monitor user engagement and seek ways to optimize content
• Identify networks of collaborators, promoters, and influencers to help further the mission
• Stay in front of social media best practices and new digital technologies

Requirements

• Passionate about producing positive energy within companion animal welfare
• Strong leadership skills
• Proven, hands-on experience using social media to create brand awareness
• An ability to identify preferences of a target audience and build content that meets them
• Familiarity with the administration of social media platforms: Facebook, Instagram, LinkedIn, etc.
• Highly-creative with a strong attention to detail
• Top notch communication skills (written & verbal)
• Ability and desire to communicate and work with people across different channels

This role has the flexibility to become a mostly remote volunteer role.

If you or your organization is interested in taking on this role, please email Sarah Luna at sluna@heanokill.org. Please include a cover letter and a portfolio of your work.