Marketing and Communications

Save to Favorites

We seek a dynamic, resourceful individual to assist with regular written donor communications and with the planning and development of multi-faceted campaigns to promote YWCA programming, initiatives, and events as part of an integrated marketing and communications strategy. If you’re looking to document hands-on, meaningful, and relevant experience in marketing with an established non-profit in a supportive environment, you are encouraged to apply. Hours are flexible within the timeframe of 8:30 a.m. to 5:00 p.m., Monday through Friday.

The following are duties that may be delegated to you as an intern. Don’t worry if you don’t have experience in every area - you won’t be responsible for all of them. Tasks and responsibilities will be delegated based on your skillset, interests/area of focus, and your personal goals for participating in the internship program.

• Maintain social media content calendars, create and curate engaging blog and social media content and schedule posts through HootSuite
• Apply creative, strategic, and planning skills to generate buzz around YWCA events, initiatives, and fundraisers
• Assist in SWOT analysis, building "customer" avatars and "buyer" personas in a nonprofit context and for social enterprise (Bristol Train Station and Bridal Station) and developing 2020 marketing plans
• Design print materials such as flyers, brochures, event programs, invitations, and ads for publication
• Develop donor communications and copy for newsletters, annual report, web content, media releases, etc.
• Help identify key areas of improvement for our website to increase traffic, improve user experience and optimize landing pages for conversions. Make website changes via Wordpress
• Utilize existing analytics tools to assess current acquisition channels, identify opportunities, and report on metrics identified as KPIs
• Assist in creating, monitoring, and optimizing paid social campaigns and PPC text-only search campaigns through google ad grants
• Send media invitations and pitch stories to the media
• Film and edit video, create video slideshows from photos
• Help YWCA tell our story effectively
• Create marketing emails, track and attempt to improve upon metrics like open and click rates

Necessary Qualifications

• Strong written communication and analytical skills
• Familiarity with social media networks
• Ability to follow brand guidelines, including "tone" for written content
• Organizational and time management skills, as well as ability to meet deadlines, multitask and prioritize

Preferred Qualifications

• Fluency with social media tools
• Proficiency with Adobe creative suite tools - Photoshop, Illustrator, InDesign, Premier Pro
• Experience in Copywriting
• Experience with email marketing and mass email software or services