Marketing Analyst

Save to Favorites

We are seeking a detail-oriented and enthusiastic Marketing Analyst to measure and boost the performance of our new website and social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn). You will play a vital role in collecting, organizing and analyzing a variety of data sets to provide recommendations on how to increase Vision Literacy’s reach and improve the effectiveness of our digital marketing strategy.

Responsibilities

• Track, measure and analyze website activity and communications metrics using Google Analytics, social media analytics and key performance indicators
• Create monthly reports, highlighting key activity and trends over time
• Identify actionable insights and provide recommendations to increase traffic
• Help drive new users through our social media presence to the website through SEO and other marketing techniques
• Explore ways to engage existing supporters to become more active, through number of likes, shares and conversion into donors

Qualifications

• Bachelor’s Degree in a quantitative field (i.e. finance, mathematics, statistics)
• Experience with Google Analytics, Facebook, Twitter, Instagram and LinkedIn
• Minimum two years collecting data and conducting analysis
• Proficiency in Microsoft Excel, PowerPoint and GoogleDocs
• Detail oriented with strong written and verbal communication skills
• Ability to multi-task and self-manage deadlines
• Disciplined individual who works well in a telecommuting capacity
• Passion for education and helping people and their families build a better future