Root Solutions is seeking creative and passionate marketing and communication volunteers to join a team of visionaries, creators, and disruptors who want to re-shape the future of the environmental movement in North America and beyond. Although this is a volunteer position, you will be an active member of our team, and are vital to the success of programs that will transform the environmental movement and the planet.
The Marketing and Communication Volunteer will be responsible for supporting efforts to help our organization creatively and effectively tell our story. This includes helping promote our forthcoming book, Making Shift Happen , which will be published in April 2021. The book is a guide for practitioners in organizations, businesses, and government looking to design successful campaigns and initiatives that shift behavior toward positive environmental outcomes. We are open to candidates with limited formal marketing experience as well as seasoned communication professionals looking to apply their skills to a good cause. The exact role responsibilities will be dependent on the candidate’s experience with marketing, communication, and social media. Tasks may include, but are not limited to:
Helping guide our organization-wide social media and marketing strategy
Drafting content for our website, social media, blog posts, newsletters, and more
Identifying and reaching out to potential marketing leads, including individuals, organizations, institutions, and organizations who might be interested in becoming our clients and/or reviewing, endorsing, and/or purchasing the book
Identifying newspapers, magazines, podcasts, and other media in which to promote our organization and our book
Researching upcoming events and conferences and recommending whether we should (virtually) attend
Monitoring news and developments related to environmental behavior change
Qualifications/skills and knowledge requirements:
Demonstrate a passion for the environment and communication
Have excellent writing and communication skills
Be well-organized and detail-oriented
Be self-motivated with the ability to meet deadlines and demonstrate initiative
Be familiar with and enjoy using social media platforms including Twitter, LinkedIn, Facebook, and Instagram
Some level of familiarity with graphic design tools like Canva
Advanced candidates will:
Have demonstrated experience using social media for an organization
Have experience using paid advertisements on platforms like Facebook and LinkedIn
Have working knowledge of marketing and social media best practices
We work hard to pair our volunteers with projects that are interesting to them or important for their career growth.
Root Solutions works to provide conservationists and policy makers with tools and resources informed by the proven methods of behavioral economics and behavior design, allowing them to create more effective campaigns, policies, and strategies that reflect how people are actually motivated and make decisions. By understanding human behavior and the factors which influence the choices people make, conservationists will be able to "nudge" people toward decisions and behavior that are good for them and good for the planet.
Location & Logistics
This position will be 100% remote, but candidates must be able to connect with us via Zoom or over the phone. Candidates must also have access to Microsoft Office Suite on their computer. This position is part time. We are requiring a minimum commitment of 10 hours per week and 100 hours total. Candidates that are looking for a longer-term volunteer opportunity and are available through May 2021 are preferred, but we will accept candidates available for shorter timelines. We are happy to offer flexibility with your schedule, and are open to any variants of days that work best for you.
This is a volunteer position.
Interested applicants should submit a brief cover letter and resume. Your cover letter and resume should convey your interest and qualifications for this specific role. Please also include in your cover letter or email your favorite social media platform and why. Address application materials to:
Subject Heading: Marketing and Communication Volunteer
Please indicate whether you are planning to work for class credit or note whether you will receive any work-study or grant money for this position. Also indicate the number of hours you will be able to commit per week and whether you will be available during normal working hours.
No additional volunteer opportunities at this time.
About Root Solutions
405 14th Street, Suite 164, Oakland, CA 94612, US
Root Solutions is dedicated to providing environmentalists and policy makers with tools and resources informed by the proven methods of behavioral science - allowing them to create more effective campaigns, policies, and strategies that reflect how people actually make decisions that are good for the environment.
Decisions are at the root of our environmental challenges and solutions The environmental movement needs a robust arsenal of proven, cutting edge methods to help slow and eventually reverse the world’s ongoing environmental degradation. In order to encourage people and policymakers to make smarter environmental decisions and engage in actions that will contribute to environmental health, understanding human behavior and how we make decisions needs to become the environmental movement’s new expertise. Because when you come right down to it, decisions and the actions that result are at the root of all the environmental challenges we face, and the solutions we need to address them.
Behavioral Science and Root Solutions: A powerful approach and a new organization to help apply it
The good news is that for the past 20+ years, the disciplines which make up the field known as "behavioral science" have been researching what motivates behavior, how people make choices, and the factors which lead to less than optimal decision making. In fact, it’s been said that we are right now, in the "golden age" of decision science.
People working in a wide variety of sectors including business, public health, and politics have been putting this learning into action with impressive results. It’s time for the environmental movement to do the same. Root Solutions is dedicated to helping make that happen.
We'll work with your schedule.
This is a Virtual Opportunity, with no fixed address.
November 11, 2020
Marketing & Communications (Mar/Com)
Brand Development & Messaging
Copy Writing / Copy Editing
Social Media / Blogging
We are requiring a minimum commitment of 10 hours per week and 100 hours total.