VP Marketing, Board of Directors

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Image Impact International seeks a highly motivated Vice President of Marketing & Communication to join our all-volunteer team. This volunteer Board position serves as a subject matter expert in marketing, communications, and branding. The first responsibility of this position is to develop a comprehensive strategic marketing and branding plan for Image Impact International, working closely with the President and Board of Directors. A second priority is to manage communications activities that promote, enhance, and protect the organization's brand reputation, which includes managing the website, email communication, social media, and creation of flyers and materials. Importantly, the role must also work together with the VP Development to create communication and branding materials to be used in Development. This role will also provide points of view on marketing strategies during virtual monthly Board meetings.

VP Marketing & Communications Key Responsibilities:

Marketing Strategy, Vision and Leadership

• Develop and implement annual strategic marketing plan to advance Image Impact International’s mission and brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences. In so doing, set achievable short- and long-term goals.
• Consider and develop strategic partnerships that can help Image Impact achieve its strategic goals.
• Develops and oversees annual marketing budget in coordination with the Treasurer.
• Ensures timely and effective execution of marketing campaigns.
• Prepares presentations to the Board and Volunteers to explain marketing strategies and results as needed.
• Recruit and manage a marketing & communications team to support the development and execution of marketing strategies.

Communications

• Conveys information to Image Impact International internal and external stakeholders and builds awareness for the organization across global communities. This is achieved through regular e-newsletters, press releases, articles, and/or website updates.
• Provide Image Impact International leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences and key influencers.
• Create a compelling story for the org through the voice of the students, mentors and volunteers.

Branding

• Collaborate with Image Impact President and Board of Directors to provide new direction on messaging: Vision, Mission, Values, and Taglines.
• Ensure consistent brand messaging, clarity, and cohesiveness across print materials, websites, social media, blogs, and all other messaging.
• Understand who our target is (students with disabilities) and lead the education/training of III Board and Volunteers about challenges, opportunities, and leaders within the target communities.

Competitive Analysis

• Periodically, conduct online research to identify new competitors who are in students with disabilities space and help us to define our unique selling proposition.

• Use the findings to craft compelling messaging for social media, website content, blog, and podcast outreach.

Non-Profit Trends

• Explore the latest marketing and communication trends that can impact Non-profits and make strategic recommendations to the Board

BOARD OF DIRECTORS TERM:

• Term: Two Years
• Direct Reports: This role will have a direct reports, as needed
• Time Commitment: Minimum of 20-30 mostly virtual hours per month, including some evenings.
• Please submit the following documents for consideration:

Resume or CV

• Bio of 100-300 words using Image Impact International Bio Guidelines
• Photo
• Candidates may submit materials electronically, via Word or as a PDF to volunteer@imageimpact.org.

ABOUT IMAGE IMPACT INTERNATIONAL

Image Impact fights for equal access to employment opportunities for college students with disabilities. We empower students to break through workforce barriers and open doors with our career readiness and mentoring programs.

FOR MORE INFORMATION

Contact VP Human Resources Jason Rickey at jason.rickey@imageimpact.org.