Director of Email Marketing

Save to Favorites

Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

As the Director of Email Marketing at HHP, y ou will be responsible for crafting and building an integrated email strategy that both inspires our lead and membership base, and delivers on growth goals. This role includes conceptualizing campaigns, writing content, and hands-on marketing automation execution.

Key responsibilities include:

• Developing marketing campaigns, including content
• Launching batch and triggered email campaigns using the marketing automation tool
• Own the cross-functional email calendar and coordinate across departments, including creative, development, and social - inclusive of a 1 hour team call every Wednesday evening, one quarterly planning call, and potential one-off catch up calls
• Provide analytics that help assess engagement and make actionable recommendations for improvement
• Develop test & learn strategies around email, based on the results and develop go-forward goals/objectives
• Implement personalization where possible, based on available variables
• Minimum 6 month commitment

Experience:

• Minimum 6 years of experience in email marketing
• Excellent written and verbal communication skills
• Has the knowledge of email list management and experience with email marketing platforms, such as Mailster, Pardot, Constant Contact, Mailchimp, etc.
• HTML proficiency is a plus
• Strong project coordination and documentation skills
• Ability to work and influence cross-functional teams