Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

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Medicinal Foods for Stress, Sleep and Anxiety is recruiting Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

We're helping to build medicinal foods literacy and citizen science of foods & herbs for Stress, Sleep and Anxiety.

Here is the main package for your review to determine if you are interested: docs.google.com/document/d/1bT47d5eDE2NVW606d1Y7TeKp1hDHyP_JBuJ94Cyy0B4/edit?usp=sharing .

Please feel free to view this powerpoint to get an overview of this initiative: docs.google.com/presentation/d/12aEqwiRctIx3QcvK6HNFy4uJ5TgRffxQ7xPLEINNyJw/edit?usp=sharing

Did you know that there are thousands of foods and herbs that can impact our mental health in positive ways? CrowdDoing is a global virtual collaboration to research medicinal foods for stress, sleep and anxiety. Our project has the goal of advancing integration across fields of research and to build medicinal foods literacies in the population. We're recruiting virtual volunteer service learning project managers.

This role is for Medicinal Foods, Medicinal Foods Service Learning Micro-Leadership Project Management. CrowdDoing aims to make each role flexible, allowing you to become engaged according to your own schedule. You will have the chance to assume micro-leadership responsibilities in keeping with your aspirations and availability. https://real-leaders.com/leveraging-micro-leadership-to-make-aspirational-goals-achievable/.

You can see a video introduction (7 minutes & 25 second) to CrowdDoing's medicinal foods. https://www.youtube.com/watch?v=wUrvRkx7_y8

We're helping to build medicinal foods literacy and citizen science of foods & herbs for Stress, Sleep and Anxiety.

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

Search Engine Marketing Specialist Responsibilities

Include:

• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven field

"To help support you joining the right part of CrowdDoing for you, please use this form: https://docs.google.com/forms/d/e/1FAIpQLSftd6E0tyV2uq7mMty1rZ80BB2MSGhbnof9gRBvaQXbrttIkg/viewform?usp=sf_link"

The only way CrowdDoing.world can realize its impact potential is through virtual volunteers,service learners(http://blog.reframeit.com/service-learning-and-skilled-volunteering/), and micro-leaders (https://real-leaders.com/leveraging-micro-leadership-to-make-aspirational-goals-achievable/) coming together.

See this brief video aboutMicro-leadership at CrowdDoing (https://www.youtube.com/watch?v=mhdB2YJ8Ocs&app=desktop). Micro-leadership means that each person adopts a dimension of responsibility for a collective problem in our society through collaborating on that area creatively individually and together through social innovation.

You are also welcome to see more background on CrowdDoing at our Youtube Channel (https://www.youtube.com/channel/UCVoL7fai7oa95fBo44FC0gA?sub_confirmation=1).

Instagram (https://www.instagram.com/crowddoing.world/),

Facebook (https://www.facebook.com/CrowdDoing-515295062320613) ,

LinkedIn ( https://www.linkedin.com/company/18910309/ ).

You can see a CrowdDoing Volunteering FAQ here.

https://docs.google.com/document/d/1zCkbEQX8PHh8k85BS0iIhsJJxADqdH3Kpn1PDbI1Uno/edit?usp=sharing

If you have any questions about processes for joining crowddoing as a volunteer please write to volunteerorientation@crowddoing.world