Medicinal Foods -Public Relations Training Manager Volunteer, CrowdDoing

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Project Name: Medicinal Foods

Project Duration: 6-12 months (Ongoing)

Project outline:

1. Use citizen science to gather and validate data about the different foods and food-preparations from both traditional knowledge and current scientific enquiry.
2. To make such data available for use by anyone in the world through online apps.

Role Summary:

CrowdDoing Medicinal Foods Public Relations Training Manager Volunteer

Prepare and execute a communications plan to utilize to build knowledge regarding stress, sleep and anxiety, and by promoting Medicinal Foods app. Develop visual identity marketing and citizen science campaigns. Volunteer defines and documents brand attributes such as target audiences, audience characteristics and interests, and communications tone.

Visual Identity Development: A volunteer develops a new logo, tagline, and style guide, along with recommendations for incorporating the new brand identity into your CrowdDoing's materials.

Essential Tasks:

· Promote medicinal foods project

• Create marketing strategies

Skills & Competencies:

* Knowledge of social media

* Ability to influence & negotiate

Software tools & Program knowledge:

* Knowledge on medicinal field is a big plus

You can learn all of the marketing skills of the future through service learning via CrowdDoing.

https://drive.google.com/file/d/1Qyb7vH2vybtmOGfqeq8cEh3dsxteIZqd/view?usp=sharing

marketing-skills-youll-need-2020

"want-to-be-a-great-marketer-in-5-years--master-these-4-skills"

"top-10-skills-every-future-cmo-will-need"

11-necessary-skills-and-traits-for-the-modern-chief-marketing-officer/

Cognitive Flexibility

Relationship-focused

Agility

Continuous Learning Responsibilities:

• Work closely with the Director of Public Relations, our executive team, and internal stakeholders to craft the CrowdDoing Medicinal Foods brand story and messaging strategy in a way that resonates with our team and our market.
• Build, further develop, and leverage relationships with industry media to evangelize the ACME brand, mission, and movement in the market.
• Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories aroundCrowdDoing Medicinal Foods announcements and initiatives that resonate with audiences, editors, and journalists at different media publications and align with market trends and company narratives.
• Collaborate with our agency and content team to develop our thought leadership strategy, creating a media training program to prepare our spokespeople as well as by-lines, presentations, and talking points that represent their voice, incorporate ACME messages, and resonate with their audience.
• Monitor campaign progress and metrics and make recommendations on areas of optimization

Requirements:

• Bachelor’s degree in marketing, communications, or related discipline
• 3+ years of public relations experience
• Exceptional writing, editing, storytelling, speaking, and collaboration skills
• Experience in creating, editing, and promoting written and visual content
• Deep experience building and maintaining high-value relationships with media
• Strong leadership and communication skills
• Ability to showcase numerous successes from previous top-tier media outreach campaigns and news announcements

Emotional Intelligence

Data-driven

Big Data

Data Management Skills

People Management

Storytelling

Storytelling And Storymaking

Vision

Complex Problem Solving Skills

Strategy

Customer-centricity

Problem Solving Skills

Critical Thinking

Executive-level Influence

Communication and Collaboration Skills

Creativity

Collaborative Leadership
Big Picture Thinking

Mental Ambidexterity
Empathy

Culture

Financial Skills

UX And Coding

People Skills

Vision

Listening Skills

https://magiwebsa.com/7-marketing-skills-youll-need-2020

https://learning.linkedin.com/blog/future-skills/want-to-be-a-great-marketer-in-5-years--master-these-4-skills

https://marketinginsidergroup.com/content-marketing/top-10-skills-every-future-cmo-will-need/

https://www.cmswire.com/leadership/11-necessary-skills-and-traits-for-the-modern-chief-marketing-officer/

https://www.pinterest.com/medicinalfoodscitizenscience/boards/

• Identify training needs according to needs
• Based on research, plan and implement training programs that will prepare volunteers for the next step of their career paths
• Recruit trainers
• Lead, teach, onboard and evaluate new trainers
• Make other trainers' schedules
• Build quarterly and annual training program
• Present all the technical and supply training requirements
• Prepare budget for training programs and workshops
• Encourage volunteers for training
• Oversee volunteers attendance and performance
• Track volunteers success and progress
• Manage the production of program marketing material in collaboration with marketing team
• Communicate all the training programs on a timely basis
• Have a program announcement marketing strategy
• Prepare and deliver training courses
• Bring guest presenters if necessary
• Implement training KPIs
• Prepare and present reports on traiing program KIPs

Training Manager recommended qualifications (desired but optional)

• 2 years of experience as a Training Specialist or similar role
• 2 years of experience with designing training programs and workshops
• Ability to lead a full training cycle
• 2 years of experience with learning management software
• Knowledge of various training and teaching methods
• Good knowledge of talent management and succession planning methods
• Excellent decision making and organisational skills
• Sense of ownership and pride in your performance and its impact on company’s success
• Outstanding managerial skills
• Great team leader
• Good time-management skills
• Great interpersonal and communication skills
• Proficiency in MS Office and database software
• BS degree in Education, Training, HR or related field

"To help support you joining the right part of CrowdDoing for you, please use this form: https://docs.google.com/forms/d/e/1FAIpQLSftd6E0tyV2uq7mMty1rZ80BB2MSGhbnof9gRBvaQXbrttIkg/viewform?usp=sf_link"

Mission Statement: CrowdDoing.world's Foods.& Herbs for Stress,Sleep & Anxiety Initiative aims to give people agency by educating people about their options with regards to their natural remedies for these aspects of their mental health. We do so by analyzing scientific research and clinical evidence, gathering new evidence through data science and citizen science, and recommending to individuals optimal combinations of teas, tinctures, and powders that can be used to achieve each individual's mental health goals. We conduct this research with the goal of allowing people to make informed decisions about their health and to increase access to healthy stress-coping alternatives. These healthy coping mechanisms can reduce reliance on harmful self-medication practices such as alcohol abuse or behavior likely to lead to opioid addiction. Value Proposition: Tinctures, teas and powders from herbal medicine combinations can represent better risk/reward ratios Through citizen science and data science over time we have the aspirational goal to meet and exceed evidence parity with regards to evidence of effectiveness for herbal medicines for stress & anxiety compared with pharmaceuticals. That mission is attractive for people to participate in as its an opportunity for global collaboration to create increasingly usable natural medicine for stress and anxiety. Each person can go upstream of their mental health challenges and adopt healthier coping mechanisms.

The only way CrowdDoing.world can realize its impact potential is through virtual volunteers,service learners(http://blog.reframeit.com/service-learning-and-skilled-volunteering/), and micro-leaders (https://real-leaders.com/leveraging-micro-leadership-to-make-aspirational-goals-achievable/) coming together.

See this brief video aboutMicro-leadership at CrowdDoing (https://www.youtube.com/watch?v=mhdB2YJ8Ocs&app=desktop). Micro-leadership means that each person adopts a dimension of responsibility for a collective problem in our society through collaborating on that area creatively individually and together through social innovation.

You are also welcome to see more background on CrowdDoing at our Youtube Channel (https://www.youtube.com/channel/UCVoL7fai7oa95fBo44FC0gA?sub_confirmation=1).

Instagram (https://www.instagram.com/crowddoing.world/),

Facebook (https://www.facebook.com/CrowdDoing-515295062320613) ,

LinkedIn ( https://www.linkedin.com/company/18910309/ ).

You can see a CrowdDoing Volunteering FAQ here.

https://docs.google.com/document/d/1zCkbEQX8PHh8k85BS0iIhsJJxADqdH3Kpn1PDbI1Uno/edit?usp=sharing

If you have any questions about processes for joining crowddoing as a volunteer please write to volunteerorientation@crowddoing.world