Are excited to join a unique company offering the opportunity to interact/collaborate with multigeneration across Africa?
AGILE International and Djimi Djama collaborate to create a prosperous, equitable, and the sustainable local community. While AGILE-International provides training and food production to ensure food security, Djimi Djama (pronounced Jimmy Jama) connect authentic African made goods to the local and global market in ONE ONLINE SHOPPING EXPERIENCE. This kind of service does not exist yet.
We are looking for an experienced and creative Social Media Specialist to join a socially responsible and impactful pair of companies. From a social media standpoint both are in a launch phase. Must be bilingual in French and English.
One is a non-profit which empowers Western African women and gives back to the community and the other is an authentic African artisan made handbag company which donates profits to the aforementioned non-profit. As a Social Media Specialist, you will be responsible for implementing a multi-faceted Social Media strategy in order to build brand awareness, create sales, drive traffic to websites, and increase engagement. You will work both with advisors of the companies who developed the strategy and the founder. The strategy leverages Instagram, Facebook, Pinterest Business, LinkedIn and Constant Contact.
Other Core Responsibilities:
Implement and manage social media strategy for both organizations
Build creative and compelling platform-relevant social media content and visuals to drive engagement.
Communicate with industry professionals and influencers via social media to create a strong network
Drive engagement for social media campaigns across necessary Accountable for producing results and clearly delivering/showcasing those results to leadership
Use analytics (Facebook Business, Pinterest Business, Instagram, Google Analytics) and all analytic data from paid ads/campaigns and continuously share strategic findings on how to improve social
Utilize all aspects of each platform as driven by analytics aka time of posts, locations, tags, type of content etc
Knowledge/experience with paid social/digital
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer or Hootsuite
Represent the unique identity of each organization and its products (when applicable) in the content utilized
Develop and maintain a consistent tone and voice per client, per channel
Knowledge of marketing to different audiences or willingness to learn
Engage with all comments, messages, requests within a defined time frame
Utilize platforms such as Adobe Spark, Canva, and such to create content at times
Monitor SEO and user engagement and suggest content optimization
Provide constructive feedback and insight to determined metrics for each platform
Social Media Specialist job description should contain the following requirements and qualifications:
2-3 years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, LinkedIn, Pinterest, & Instagram best practices
Thrive in a deadline changing environment with minimal supervision while simultaneously knowing when to ask
Excellent knowledge of Facebook, LinkedIn, Pinterest, & Instagram analytics and
Ability to take data from different sources, platforms, and individuals and synthesize it into both value added patterns and actionable insights
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Excellent multitasking skills
Professionalism on all fronts as you are representing our brands
Critical thinker and problem-solving skills
Adaptable to changing work demands and priorities in a fast-paced environment
Ability to stay abreast of news and trends in digital communication
Positive and proactive attitude
Highly passionate individual
Value socially impactful missions
Amazing time-management skills
Great interpersonal and communication skills
An undergraduate degree in communications, digital media, public relations, creative arts, or related
Track record of building meaningful social media networks and delivering quantifiable
You must have a smartphone and be open to putting specific apps on it if needed
Reviewing our websites and learning about our brands on your own will be required before interviewing as you will be given scenario specific questions.
*We prefer reviewing your personal social media before making an offer*
AGILE International's mission is to empower rural women in Mali and West Africa through an Innovative Sustainable Food Model.
Food as an agent for change-The Unique Challenge for women and girls in West Africa is access to land which directly affects efficient food production in that region.
By increasing land ownership among women to generates revenue through food, they will gain access to capital, education, achieve economic autonomy, feed and shelter their families, increase their bargaining power, and move toward gender equality.
That is a New Direction for the women in West Africa, a shift away from traditional land ownership toward building a legacy for generations of women to come!
We'll work with your schedule.
This is a Virtual Opportunity, with no fixed address.