Social Media Marketing Strategist

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ORGANIZATION: OPPIA FOUNDATION INC

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If you’re a creative marketer with experience in social media and a passion for eradicating education inequality, keep reading! Oppia is looking for new members for our Awareness and Growth team who can work with us to craft our social media marketing strategy and content calendar.


Who We Are

The Oppia Foundation is a 501(c)(3) nonprofit with the mission to provide high quality education to all. We do this through the creation and maintenance of our platform, Oppia , the coordination of our passionate contributors, and the development of critical partnerships with NGOs in the communities we aim to serve.


Where You Fit In

Millions of children are not receiving the education they deserve. Of the 61 million children worldwide who cannot attend primary school, 17 million will never step foot into a school if trends continue. And, unfortunately, even those students who are in school may not receive the effective education they need.


Thus far, we’ve worked hard to prove the validity of Oppia and the effectiveness of the lessons we create, through the completion of our first randomized controlled trial (RCT) and the development of our large-scale open-source volunteering community. Now, we are building a Growth team to focus on scaling our impact and outreach around the world.


We are looking for social media strategists to oversee the creation and execution of our content calendar. As a strategist, you'll have the chance to work with our copywriters, designers, and other strategists to implement creative and engaging strategies that help support our marketing goals. We welcome those who are willing to learn and grow through this opportunity, although we are looking for someone with at least some previous experience in similar or related fields to help us navigate through this new phase of our organization.


Why Oppia is an Organization You Want to Work With

  • Oppia has served over 1,100,000 users.
  • Oppia focuses on effectiveness. Our continuous improvement process involves rigorous user testing and RCTs to ensure we create high quality educational materials catered to the needs of our most underserved global learners.
  • Oppia consists of passionate volunteers from across the globe, so our meetings are held online at flexible times.

What Our Strategists Contribute

Work with diverse volunteers from across the globe to develop engaging marketing campaigns to help expand our reach. This includes:

  • Strategize and oversee the creation of content for our social media, including but not limited to design, graphics, videos and copy
  • Monitor and ensure consistency across various channels to refine and strengthen our message and communication
  • Contribute to the constant development of our growth and outreach strategies
  • Attend regular status calls with our volunteers to ensure milestones are met and roadblocks are removed
  • Communicate effectively to rapidly iterate on our current and future growth strategies

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About OPPIA FOUNDATION INC

Location:

1401 21ST ST STE R, SACRAMENTO, CA 95816, US

Mission Statement

Oppia’s mission is to provide high-quality, engaging education to learners across the globe who lack access to it.

Description

The Oppia team works to create effective, enjoyable online lessons at scale that can reach millions of people. We want every individual, no matter what their personal circumstances, to have access to learning experiences that are not only pedagogically effective, but also fun and engaging. Our focus is on reducing the equity gap in access to education, and we are currently working on providing free and effective basic math and science lessons that can be played on cheap Android devices to learners in underserved communities around the world. Oppia's lessons have already reached over 2,000,000 users, and learners using our basic mathematics curriculum have seen gains of over 50% from pre-test to post-test. You can read some examples of our work in these blog posts: https://medium.com/@ebelubhuhiose/86b97283edf4 and https://medium.com/@ojobusayo99/6e783aaddb74 .

A key differentiator of Oppia is its unique technology platform, which simulates an interactive tutor by adapting each lesson to individual learners’ needs and providing specific, targeted feedback to help them improve. Furthermore, all our lessons are openly licensed and the platform is open source, which enables a diverse group of educators and technologists from around the world to regularly iterate on and improve them.

CAUSE AREAS

Children & Youth
Computers & Technology
Education & Literacy
Children & Youth, Computers & Technology, Education & Literacy

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Interactive/Social Media/SEO
  • Social Media / Blogging

GOOD FOR

N/A

REQUIREMENTS

  • Ongoing, a few hours a week.

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