Public Relations Strategist for Arizona Library Association (AzLA)

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Work with the membership, marketing and advocacy committee to guide the development of a statewide public relations campaign for the Arizona Library Association (AzLA). Help us to increase public awareness about the benefits of corporate, personal and institutional membership in the Association.

Key Responsibilities:

1. Assist in identifying key message strategies using our logo and events being held around the state.
2. Develop a statewide public relations campaign to get the message out through media outlets and social media, with very little budget, but with support from AzLA Membership, Marketing and Outreach committee. Arizona Library Association www.AzLA.org.

Qualifications:

• Willingness to gain an understanding of the Arizona Library Association mission and services
• 5+ years’ experience and demonstrated success in designing public relations campaigns, preferably regional or statewide

Training Provided: Orientation to Arizona Library Association and regular meetings with AzLA Membership, Marketing and Outreach committee to plan activities, monitor progress and provide data, background information and problem-solving support.

Benefits to Volunteer: Use your professional skills to assist in raising awareness of benefits of participation and membership in a professional library association.

Mostly Virtual: One or two in person meetings may be helpful but not required.

About AzLA - Arizona Library Association (AzLA) began in 1926, when Estelle Lutrell and State Librarian Con Cronin recognized the need for a strong association of librarians to improve Arizona libraries. The mission of the fledgling group was to "look after the general welfare of library work and workers in Arizona, to advance the education advantages of the state through libraries, and to promote general interest in library extension [traveling libraries]." From a beginning of 23 members, AzLA has grown to approximately 1,000 strong. Since its establishment, the Association's basic mission has remained the same: to promote and improve library service and librarianship in Arizona.