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9 people are interested
Google AdWords Intern
ORGANIZATION: Healthi AI
Please visit the new page to apply.
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9 people are interested
Project Deliverables
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Skills & Expertise
- Experience with Google AdWords and/or other PPC advertising tools
- Experience with search engine marketing
- Experience with ad copywriting
Prep: Discuss AdWords Goals & Strategy
- Intern and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
- Volunteer Manager shares AdWords credentials with the intern, as well as past marketing materials and style guide to use for ad content creation
- Intern establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
- Volunteer Manager and intern choose landing pages for each ad group
- Intern trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
- Volunteer Manager and intern use Keyword Planner to pick keywords for each ad group
- Intern trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
- Intern writes copy for ads (one for each ad group, if applicable)
- Volunteer Manager provides feedback on ad copy, which intern incorporates
- Intern trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
- (Optional) If Organization already has Google Analytics tracking codes on the website, the intern integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
- (Optional) Intern trains Volunteer Manager on how to monitor website activity from Google AdWords ads on Google Analytics
Our interns will have direct exposure to Monday.com, Atlassian Suite, Salesforce, and Google AdWords platform to perform and manage their tasks along with coordination with the rest of the team. This is an opportunity for you to gain experience in a professional setting with various tools to advance your industry knowledge.
We are a dynamic team of professionals located on multiple continents around the world. Come, join us!
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Opportunities
About Healthi AI
Location:
One Broadway, Cambridge, MA 02142, US
Mission Statement
At Healthi AI, we believe that everyone deserves access to a healthy and sustainable lifestyle. Our mission is to inspire and empower individuals, communities, and organizations to make informed choices that contribute to the well-being of both people and the planet.
Description
At Healthi AI, our passion for health and sustainability drives our mission to create positive change in North America. Committed to a brighter and healthier future, we are a non-profit organization dedicated to addressing pressing health and sustainability issues across the continent.
CAUSE AREAS
WHEN
WHERE
This is a Virtual Opportunity with no fixed address.
DATE POSTED
April 2, 2023
SKILLS
- Advertising
- Search Engine Optimization (SEO)
- Analytics
GOOD FOR
N/A
REQUIREMENTS
- 12-24 hours over 2-6 weeks