Director of Marketing

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This is a non-paid board position. This position will be responsible for developing and implementing comprehensive and multi-channel marketing plans for Papayago Rescue House, Inc. products and programs based on 2024 goals. He/She will increase brand awareness and market penetration for PRH programs. He/She will work cross-functionally to drive internal and external communications, facilitate promotions, and maximize ROI through qualitative and quantitative research, sales and trend analysis, and an in-depth understanding of consumer insights. This is a confidential position and requires a high level of discretion and excellent professional judgment.

The Director of Marketing must be highly motivated, hands-on, self-directed, creative, enthusiastic, and possess a positive can-do attitude. Must enjoy working in a collaborative, non-profit animal rescue environment. This position also requires superior project management skills, and seasoned decision-making with the ability to anticipate needs and escalate concerns maturely, deliver exceptional customer service, and support a wide range of projects and activities while consistently producing products of the highest quality.

RESPONSIBILITIES * Develops and manages internal and external marketing campaigns and projects for Papayago Rescue House, Inc. * Coordinates production of print and web materials including direct mail, brochures, posters, and premium items by working with graphics or web designers and printers * Create social media presence and coordinate email blasts to donors and the community at large * Stay abreast of the competitive landscape, environmental impacts and consumer behaviors * Identifies current and emerging trends and integrate into applicable strategies * Monitors progress to goals and objectives through regular status reporting * Manages intricate and high-visibility projects and strategic partnerships * Develops strong relationships with existing network and key partners * Manages volunteers to assist in the work product development * Leads research projects using surveys, focus groups, polls, and other primary and secondary methods to assess communication effectiveness. * Works with the COO to create and maintain communications and activity calendars and project timelines * Works with other teams to review and/or produce materials for their projects