Help Share the Stories of Real Life Heroes - Red Cross Social Media Volunteer

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The Red Cross seeks a Social Media Engagement Volunteer to support the Cascades Regional Communications Department. This role will be pivotal in sharing the work being done regionally and nationally by the Red Cross workforce. Candidates should have familiarity with social media (Facebook, Twitter, Instagram, Snapchat, etc.) and previous experience creating copy for use on various platforms. Volunteers will have opportunities to build their portfolio, while increasing the visibility of the Red Cross mission in action. Responsibilities: · Showcase Red Cross services and programs through social posts including photos and videos · Develop and maintain editorial calendar, including generating post ideas and planning photo shoots (if necessary) · Track metrics and use data to enhance future content and editorial decisions · Train and encourage Red Cross volunteers and employees to use their personal social accounts to share information about the Red Cross · Respond to mentions and direct messages, join existing conversations by validating information, correcting misinformation, recognizing partners, and sharing information · Post content on Facebook, Twitter, blogs and the Red Cross Disaster Action Room across the region · Post Red Cross activities to followers from events first-hand · Alert leadership to any negative posts/trends · Engage with posters talking about any of the Red Cross chapters in the region · During Disasters: Post relevant information including: BEFORE - Preparedness guidance and weather alerts DURING - Locations of Red Cross services, safety tips, photos of service delivery, how to get/give help AFTER - How to get/give help, links to service delivery stories · Identify trends & report back to the social engagement team Qualifications: · Active on personal social media accounts · Experience with managing professional social accounts · Intermediate to advanced proficiency in using social media sites · Willing to make social media accounts public (if needed) and share with Red Cross teams · Regularly check email and have regular Internet access