Marketing Analyst & Researcher

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ORGANIZATION: OPPIA FOUNDATION INC

If you’re creative and analytical with experience in marketing and/or user research who wants to help improve access to high-quality education, keep reading! Oppia is looking for researchers to help us develop effective, data-based, and people-focused marketing strategies.


Who We Are

The Oppia Foundation is a 501(c)3 nonprofit with the mission to provide high quality education to all. We do this through the creation and maintenance of our platform, Oppia, the coordination of our passionate contributors, and the development of critical partnerships with NGOs in the communities we aim to serve.


Where You Fit In

Millions of children are not receiving the education they deserve. Of the 61 million children worldwide who cannot attend primary school, 17 million will never step foot into a school if trends continue. And, unfortunately, even those students who are in school may not receive the effective education they need.

To help alleviate this problem, we are creating a set of lessons on basic mathematics designed for use by students who cannot afford assistance such as tutors. We would like to ensure that students know these lessons are a resource they can use.

We are looking for researchers and analysts to help plan and oversee the analysis of a user research plan for the first quarter (up to half year) of 2021. You'll have a chance to work with our other marketing strategists and leads to ensure we have a plan and set of analyses that sets us up to create truly effective and human-focused marketing campaigns in the future. While we welcome those who are willing to learn and grow through this opportunity, we are looking for someone with at least some research, UX, marketing, or other similar experiences to help us navigate through this new phase of our organization.


Why Oppia is an Organization You Want to Work With

  • Oppia has served over 1,100,000 users.
  • Oppia focuses on effectiveness. Our continuous improvement process involves rigorous user testing and randomized controlled trials in the target areas of our users.
  • Oppia consists of passionate volunteers from across the globe, so our meetings are held online at flexible times.

What You would Contribute

Work with diverse volunteers from across the globe to plan and analyze important user research to help us better understand the needs and motivations of our target audiences. This includes:
  • Proposing user and marketing research plans aimed at better understanding our target audiences
  • Analyzing data collected via research in collaboration with our marketing teams
  • Developing thorough and concrete user personas for our priority audiences so that our teams can effectively understand and empathize with our users
  • Contributing to the constant development of our growth and outreach strategies
  • Attending regular status calls with our volunteers to ensure milestones are met and roadblocks are removed
  • Communicating effectively to rapidly iterate on our current and future growth strategies

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About OPPIA FOUNDATION INC

Location:

1401 21ST ST STE R, SACRAMENTO, CA 95816, US

Mission Statement

Oppia’s mission is to provide high-quality, engaging education to learners across the globe who lack access to it.

Description

The Oppia team works to create effective, enjoyable online lessons at scale that can reach millions of people. We want every individual, no matter what their personal circumstances, to have access to learning experiences that are not only pedagogically effective, but also fun and engaging. Our focus is on reducing the equity gap in access to education, and we are currently working on providing free and effective basic math and science lessons that can be played on cheap Android devices to learners in underserved communities around the world. Oppia's lessons have already reached over 2,000,000 users, and learners using our basic mathematics curriculum have seen gains of over 50% from pre-test to post-test. You can read some examples of our work in these blog posts: https://medium.com/@ebelubhuhiose/86b97283edf4 and https://medium.com/@ojobusayo99/6e783aaddb74 .

A key differentiator of Oppia is its unique technology platform, which simulates an interactive tutor by adapting each lesson to individual learners’ needs and providing specific, targeted feedback to help them improve. Furthermore, all our lessons are openly licensed and the platform is open source, which enables a diverse group of educators and technologists from around the world to regularly iterate on and improve them.

CAUSE AREAS

Children & Youth
Education & Literacy
Children & Youth, Education & Literacy

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Market Research
  • Marketing Strategy & Planning
  • Business Analysis
  • Market Research / Analysis
  • Research

GOOD FOR

N/A

REQUIREMENTS

  • Ongoing, a few hours a week

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