Help us market our June fundraiser! Join the committee!
ORGANIZATION: Alzheimers Association
Please visit the new page to apply.
The Longest Day is the day with the most light.
The Longest Day is the day with the most light - the summer solstice. On June 21, thousands of
participants from across the world will come together to fight the darkness of Alzheimer’s through an
activity of their choice. Together, they use their creativity and passion to raise funds and awareness for
the care, support and research efforts of the Alzheimer’s Association.
MARKETING AND OUTREACH CHAIR
The Marketing and Outreach Chair is responsible for working in partnership with appropriate chapter
marketing communications staff to create awareness about The Longest Day and promote the event.
This individual will recruit a subcommittee to help build awareness in the community through methods
such as collateral distribution across the chapter’s geographical area. The Marketing and Engagement
Chair should be comfortable in a public speaking role and will recruit members to execute a plan to
promote the event throughout the chapter area.
Responsibilities
* Recruit, train and manage the Marketing and Outreach Subcommittee, whose main responsibility is
to assist with marketing through earned media opportunities and grassroots marketing activities.
* Work with chapter staff to develop and implement strategies to obtain media
opportunities. Be creative when looking for new approaches to promotional opportunities within
the community.
* Work with chapter staff to identify feature stories for media, write and distribute press
releases, arrange radio interviews and media coverage for The Longest Day activities/initiatives and
prepare spokespeople in coordination with The Longest Day Chair.
* Coordinate the delivery of collateral materials to distribution points within the community.
* Help identify opportunities to expand outreach into diverse communities.
* Hosts Marketing and Outreach Subcommittee meetings to monitor progress and ensure members
are on target to meet their goals. Offers assistance when needed.
If you are interested in joining us on The Longest Day task force or have any questions, please reach out to Caitlin Shepard at cshepard@alz.org.
More opportunities with Alzheimers Association
4 ReviewsNo additional volunteer opportunities at this time.
About Alzheimers Association
Location:
6100 Dutchmans Lane, Suite 400, Louisville, KY 40205, US
Mission Statement
Our Vision: A world without Alzheimer's and all other dementia.™ Our Mission: The Alzheimer's Association leads the way to end Alzheimer's and all other dementia -- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
Description
The Alzheimer's Association leads the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
The Alzheimer’s Association was founded in 1980 by a group of family caregivers and individuals who recognized the need for an organization that would unite caregivers, provide support to those facing Alzheimer’s and advance research into the disease.
Jerome H. Stone, a true visionary in the Alzheimer’s movement, was our founding president. When his wife, Evelyn, was diagnosed with the disease in 1970, information about Alzheimer’s - even among the medical community - was limited. With drive and determination, Mr. Stone took a disease that was cloaked in silence and helped to create a global conversation.
CAUSE AREAS
WHEN
WHERE
2808 Palumbo Drive, Suite 205Lexington, KY 40509
DATE POSTED
December 12, 2018
SKILLS
- Advertising
- Fundraising
- Marketing & Communications (Mar/Com)
- Marketing Strategy & Planning
- Brand Development & Messaging
- Community Outreach
GOOD FOR
- People 55+
REQUIREMENTS
- Monthly conference calls