Join Our Committee! (Marketing Chair Position)

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Alzheimers Association

The Longest Day

The Longest Day is the day with the most light.
The Longest Day is the day with the most light - the summer solstice. On June 21, thousands of
participants from across the world will come together to fight the darkness of Alzheimer’s through an
activity of their choice. Together, they use their creativity and passion to raise funds and awareness for
the care, support and research efforts of the Alzheimer’s Association.

The Marketing and Outreach Chair is responsible for working in partnership with appropriate chapter
marketing communications staff to create awareness about The Longest Day and promote the event.
This individual will recruit a subcommittee to help build awareness in the community through methods
such as collateral distribution across the chapter’s geographical area. The Marketing and Engagement
Chair should be comfortable in a public speaking role and will recruit members to execute a plan to
promote the event throughout the chapter area.

* Recruit, train and manage the Marketing and Outreach Subcommittee, whose main responsibility is
to assist with marketing through earned media opportunities and grassroots marketing activities.
* Work with chapter staff to develop and implement strategies to obtain media
opportunities. Be creative when looking for new approaches to promotional opportunities within
the community.
* Work with chapter staff to identify feature stories for media, write and distribute press
releases, arrange radio interviews and media coverage for The Longest Day activities/initiatives and
prepare spokespeople in coordination with The Longest Day Chair.
* Coordinate the delivery of collateral materials to distribution points within the community.
* Help identify opportunities to expand outreach into diverse communities.
* Hosts Marketing and Outreach Subcommittee meetings to monitor progress and ensure members
are on target to meet their goals. Offers assistance when needed.

If you are interested in joining us on The Longest Day task force or have any questions, please reach out to Caitlin Shepard at

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Community Health & Medicine Seniors


We'll work with your schedule.


6100 Dutchmans LaneLouisville, KY 40205



  • Advertising
  • Fundraising
  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Community Outreach


  • People 55+


  • Monthly conference calls

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