Marketing Lead (**current students only**)

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Would you like to build your marketing skill set? Interested in learning more about entrepreneurs and startups?

Become a Marketing lead with Globe Talk.

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Marketing Lead

with track to become Chief Marketing Officer (CMO)

7-8 hours / week

1.5 -2 hrs - team meeting + associated tasks

5-6 hrs / week - marketing specific tasks

Fall - matching season - August 12 th to September 16 th

Winter - matching season - November 28 th through January 12 th

Spring / Summer - matching season - March 11 th to April 14 th

Responsibilities:

• Serves as a team point of contact with external student consultants on projects focused on customer definition, market segmentation, customer acquisition strategy development

• Works with incubator advisors, external consultants, and Executive Director to implement 52 week marketing plan conceptualized in the fall by a third party; sets, and implements strategies to acquire leads for: (i) parent and student clients directly , and (ii) partnerships to acquire clients (ex: with schools, tutoring centers, etc.); may involve cold-calling, in-person meetings ( transport covered by company );

• Revises strategy for acquiring leads seasonally - for each of the three matching cycles.

• Manages all company social media - focuses efforts on growing following to enhance brand recognition and increase clientele

• Works with local libraries, religious centers, schools to hold in person events (ex: Q&A with Northwestern students) and/or distribute material on our cause to acquire customers / users; connects partnership lead with such organizations following event, or information distribution as needed

• Works with Executive Director to builda standardprocess to gain initial leads (i.e. sign ups or sign ups for initial consultations) , training materials, and e-learning for future marketing leads

• Preferred, but can be shaped based on individual talents and experience - Conceptualizes, develops and designs marketing material - such as video, flyers, etc.