Cause Areas


Mon Aug 06, 2018 - Fri Sep 21, 2018


Nationwide!!!Anytown, NY 10016


Join the 21 Days to Be Kind Challenge Today!

Sign up today, share your kind acts on social media with the hashtag #BeKind21, and be entered to win two tickets to an upcoming Lady Gaga show!

What's the challenge? Help us make kindness - to ourselves and to our communities - a habit by practicing an act of kindness each day from September 1st to September 21st!

Why are we doing this (and why should you join us)? Now more than ever, we need to prioritize the wellness of our own minds and bodies and of our communities. We need to transform the way we care for ourselves and to strengthen the bonds that hold us together - one human to another.

Science says, doing something for 21 consecutive days helps turn it into a habit. That’s why Born This Way Foundation is inviting you to join our 21 Days To Be Kind challenge, starting on September 1 st, making it a habit to put kindness into action and fostering a culture of compassion and wellness in the process. (Can't start on September 1st? That's ok! Just start your 21 days any time before September 21st.)

How do you get started? Click I Want to Help on this page! We'll email you all the information you need to get started - including awesome suggestions for how to be kind from our Co-Founder Lady Gaga + some of our amazing partners. Oh, and you'll also be entered to win a pair of tickets to an upcoming Lady Gaga show!

You can participate as an individual or you can assemble a Kindness Team by inviting your friends, family, coworkers, classroom, book club, neighborhood, sports team ( get the idea) to join you. Just let us know if you're signing up as a team when you get our email

What else do you need to know? We also want to tell your stories! Share your acts of kindness and experiences throughout the challenge on social media! Remember to use the hashtag #BeKind21 and tag @btwfoundation on Twitter and Instagram.


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