Tar Heel Ambassador

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Prioritized Goals of the Tar Heel Ambassadors

1. Improve the Fan Experience
2. Increase Attendance of All Sports
3. Increase the Promotion of All Sports
4. Improve Campus Experiences for Visitors

Prioritized Objectives of the Tar Heel Ambassadors

1. Use athletic department partnerships and community networks to achieve prioritized Tar Heel Ambassador goals and build upon the Game Day Experience.
2. Foster a positive game day atmosphere, which ensures fans feel valued as a member of the Tar Heels community.
3. Display the ability to adapt to a rapidly changing environment, by proactively addressing difficult situations by acting quickly and decisively.
4. Provide feedback to fans by modeling and promoting proper behavior.

Tar Heel Ambassador Prioritized Objective #1

Use athletic department partnerships and community networks to achieve prioritized Tar Heel Ambassador goals and build upon the Game Day Experience.

• Marketing the Tar Heels in order to increase traffic to Tar Heels athletic events.
  • As Tar Heel Ambassadors, we engage the Tar Heels community to endorse every facet of UNC Athletics.
  • Endorse Tar Heel Student Athletes
    • Community engagement opportunities
      • THA Base Stations

Tar Heel Ambassador Prioritized Objective #2

Foster a positive game day atmosphere, which ensures fans feel valued as a member of the Tar Heels community.

• Greet Fans as Guest in Our Own Home
• Welcome to Tar Heel Football!
• Go Beyond Information
• Be Proactive and Creative (Weather, Emergencies, Ice Cream)

• Provide answers to fans and promote the unique fan experience via Point of Contact Game Day Services
  • Event/Campus Information
  • Traffic/Parking Reminders
  • Clear bag policy communication at every initial point of contact, welcome fans at shuttle pick up locations and parking garages to ensure fans have seen the clear bag policy at least 3 times prior to entering Kenan Stadium

• Provide golf cart transportation for families’ 3 hours prior to kick off
  • At major entry points
  • Parking Locations
  • Tailgating spots
  • Shuttle Pick Up Locations
  • Transportation to the gate will stop, 30 minutes prior to kick off

• Communicate Pre-Game Activities
  • Tar Heel Town
  • Franklin Street
  • The Victory Walk
  • Kick Off Time Reminders
  • Student Athlete Community Engagement Events

• Communicate THA Station Locations
  • Tar Heel Town
  • Carmichael Arena
  • Corner of Skipper Bowles and Manning Drive
  • Located at Shuttle Pick Up Locations
• Southern Village/Friday Center/Jones Ferry Road/Giles Horny

• Communicate Kick Off Time
  • Encourage fans to be present for the tunnel walk, as a show of support for the team

Tar Heel Ambassador Prioritized Objective #3

Display the ability to adapt to a rapidly changing environment, by proactively addressing difficult situations by acting quickly and decisively.

• Dealing with subjective concern and creating a positive fan interaction while making the fan feel their concern is received and met with importance.

Tar Heel Ambassador Prioritized Objective #4

Provide feedback to fans by modeling and promoting proper behavior.

• Representing the Tar Heels as guests of our home.
• Building and maintaining relationships, partnerships and connections with fans.
  • Fan Interactive Experiences
  • Embrace interactions with current student athletes and Tar Heel alumni.
  • Have a role in making the fans feel they are part of the event, they will invest in the process of coming to another game.
  • Allow the fans to have a great experience with friends and create new friendships.
  • Create shared memories with friends and alumni

Tar Heel Ambassador Prioritized Objective #5

Actively display characteristics a Tar Heel Ambassador

• Curiosity - Proactively seek fan feedback and embrace a solution to negative responses.
• Engagement - Genuinely connect with our fans and guests by sharing a sense of unity of purpose and caring about their experience.
  • Tar Heel Ambassadors will set the tone for the game day experience.
    • Just as a restaurant can’t control the customers individual taste for the food, we can’t control the outcome of the game. We can control our demeanor and how we present the game day experience thru positive interactions and providing opportunities of unique experiences for each fan.

How is this achieved?

• This is done thru high standards of self-representation of the athletic program.
• Personal interactions and inquiries with as many fans as possible.
  • Get to know the fans.
  • Attempt to accommodate as many of the fans needs as possible. (Cold towels, directions, transportation)
• Passionate- Invested in the University of North Carolina Tar Heels Brand, Mission and Cultural Values to set the mark for the fan experience.