Cause Areas

When

It's flexible! We'll work with your schedule.

Where

This is a Virtual Opportunity, with no fixed address.
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About

We need help on a monthly basis to manage the Google Adwords account we currently have. The objective is to keep it running smoothly within Google guidelines so that it is successful at getting the alloted clicks and bringing in donations and individuals looking for mental health services.
We need help with the following:

  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network in accordance with our goals.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.

Skills

  • Advertising
  • Marketing Analytics
  • Social Media / Blogging
  • Marketing & Communications (Mar/Com)
  • Brand Development & Messaging
  • Interactive/Social Media/SEO

Good Match For

N/A

Requirements & Commitment

  • 3-4 hours a week

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