Marketing Specialist

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I Am B.E.A.U.T.I.F.U.L.(tm) is a thriving non-profit organization that engages girls in interactive learning experiences designed to build self-esteem and strong leadership skills to help girls and women live B.E.A.U.T.I.F.U.L. lives inside and out.

We are looking for a Marketing Specialist to support our growing organization.

Position Overview:
The Marketing Specialist is responsible for executing day-to-day marketing efforts based on preexisting marketing and social media plans. As a Marketing Specialist, you will be responsible for the entire lifecycle of marketing initiatives for IAB's target audience segments. This includes strategic and campaign marketing planning and development, tactical implementation & execution, ongoing review and updates, and performance documentation & reporting.

Work Hours: 5 hours per week

Responsibilities:

* Research and choose the best software and tools to achieve IAB's unique marketing goals.

* Plan and execute all web, SEO/SEM, email, social media, and CRM-based marketing campaigns.

* Monitor progress and success of marketing efforts and adjust strategy accordingly.

* Working with Operations Coordinator to build and keep timeline for marketing tasks.

* Generate marketing performance reports regularly for management.

* Build attribution marketing infrastructure to automate results-driven marketing.

* Stay abreast of and continually evaluate emerging digital marketing technologies.

Qualifications:

* Bachelor's degree in Marketing, Advertising, or equivalent field.

* 2-3 years experience in Digital Marketing.

* Expert at Attribution Marketing.

* Experience using Google Analytics, AdWords, and/or similar marketing tools.

* Experience using email marketing software like MailChimp or Constant Contact.

* Excellent communication, creativity, problem solving, and analytical skills.

* Willing to take initiative to improve strategy.

* Data visualization experience a plus.