Facebook Coordinator

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We believe that every dog and cat, no matter their age, medical need, or behavioral issue, deserves a loving forever home. But they tend to be overlooked in shelters and rescues across the country. Core Paws showcases these special animals on a central website, to help them find their perfect family.

At Core Paws, our goal and mission is to help rescues and shelters place their hardest cases in lifelong, loving homes. A large component of our efforts involve social media and sharing the stories of our hard-to-place homeless animals with our followers. Facebook is a powerful tool for engaging potential adopters and foster families to feel a connection to the animals on our website and our movement for hard-to-place homeless animals.

Do you believe that all animals deserve loving homes? Are you a social media friendly person who is organized and great at posting articles, videos and having an engaged presence on Facebook?

OVERVIEW

Core Paws is looking for a dynamic, savvy and thoughtful Facebook Coordinator to grow our social media presence. This role is the perfect opportunity for someone with a busy schedule, who enjoys Facebook and has a desire to utilize their skills to help hard to place animals find forever homes.

The Facebook Coordinator role will be responsible for creating posts featuring adoptable pets, adoption success stories, and other articles, stories or videos that showcase our mission to help find forever homes for hard-to-place animals. This role would also have a focus on posting relevant information targeted at our partner rescues and shelters, connecting them to valuable resources to further find homes for these animals. This role will have a strong presence on Facebook, consistently demonstrating our engagement with this social media giant with posts, replies, "likes" and responses to comments.

RESPONSIBILITIES

Estimated Time Commitment Per Week: 3-4 hours (varies)

• Weekly create and schedule Facebook posts, with daily attention to Facebook notifications
• Weekly sharing articles, videos, animal bios, or any other relevant information with a focus on our mission. Sharing suggestions are as follows:

○ Adoptable animals

○ Successful adoption story (if animal has been adopted that week○ Core Paws blog post or

relevant article from organizations with similar values and mission. )

○ Sharing relevant content from other facebook pages to further expand Corepaws’s Facebook

presence

• Actively reply to comments and liking comments, articles and videos
• Actively follow our partner rescues and shelters sites with an active engagement on their success stories, articles, etc. with a focus on expanding our partner’s Facebook presence.
• Being familiar with pages Corepaws follows and engage by browsing our feed and liking/commenting on posts.
• Researching and staying up to date on Facebook’s best practices, including what days and times are best to post, how to capture more followers, best strategy for getting the most out of audience engagement, etc.
• Sharing ideas and suggestions, recommendations with our social media manager.