Ayiti Now Corp is a 501(c)(3) organization created for empowering marginalized children of poverty through our educational programs.

Role brief: Haiti Now is looking for a talented volunteer Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

As a Volunteer Email marketing manager, your role is to reach our segmented audience through email campaigns following a predefined strategy per audience.

Ultimately, you should be able to promote our mission and ensure our donors stay in touch with our updates.

Responsibilities:

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all organization updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with donors via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on donations generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Requirements:

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field
• Experience or knowledge working in an Non-profit or social issue preferred.
• Minimum volunteer hours expected: 7 - 10 hr per week.

When onboarding at Haiti Now your first assignment will be to start a fundraising campaign unless your employer has a matching program for volunteering hours. Haiti Now will provide further guidance for you to have a quick and successful fundraiser.