Marketing Advisor (Pathways App)

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Who We Are

PeaceGeeks is a Vancouver-based non-profit organization that builds technology for grassroots organizations who promote peace, human rights, and humanitarian action around the world.

We have several projects in motion, including one funded by the Google.org Impact Challenge award, and another in Jordan funded by Global Affairs Canada. We have a small but mighty staff, a volunteer board of directors, and hundreds of volunteers with their hands up to help. Check us out here: https://peacegeeks.org/

What We Are Looking For

The Marketing Advisor will be working on the Google.org Impact Challenge (GIC) funded project called Pathways. Pathways is a web application for newcomers (immigrants and refugees) to Metro Vancouver that assists them with their settlement and integration in Canada. Many newcomers struggle to adapt to a new way of life and feel overwhelmed with everything they must accomplish to get their lives in order. Canada provides resources to assist newcomers with their settlement, but they often go unused due to lack of awareness. Pathways is being designed to help newcomers by acting as a settlement guidebook so that users know what to do and where to go.

The Marketing Advisor will advise on and assist with the implementation of a marketing plan and strategy for the Pathways app. This app is set to go live in 2019.

The Things You Love Doing

• Review and improve the existing marketing plan
• Participate in branding exercises for Pathways
• Join the existing Strategic Advisory Committee, which meets quarterly and provides strategic advice to the PeaceGeeks team on their implementation of the project. The Strategic Advisory Committee is made up of heads of government agencies and organizations that provides settlement services to newcomers in Metro Vancouver.
• Identify and develop strategic partnerships with traditional and non-traditional media outlets
• Advise on public relations strategies
• Advise on advertising strategies, including print, video, and overall messaging

The Things You Bring To Us

• Education in Marketing, Business, Communications, Public Relations or an equivalent professional qualification
• 3-5 years of industry experience
• Preferred professional designations from institutions such as Canadian Marketing Association and/or Certified Marketing Professionals of Canada
• Experience developing and implementing marketing strategies, concepts and practices
• Experience managing a product launch
• Strong project management and performance measurement skills
• A demonstrated interest and awareness in world issues
• Aptitude for technology and the ability to connect technical concepts with customer value
• Experience in the technology, non-profit or immigration sector is an asset

What We Bring to You

• Collaborating and networking with our stakeholders and amazing team of volunteers
• Personal and professional development, with possibilities for mentorship and learning in other areas of the organization
• Playing an instrumental role in a fast growing non-profit organization and shaping our storytelling approach
• Gaining practical experience and insight on the impact of tech on peacebuilding

Time Commitment and Location

Approximately 2-5 hours per week for minimum 6 months.

Work can be done remotely. PeaceGeeks has an office space in Vancouver that can be used for face-to-face meetings.

Strategic Advisory committee meetings are held once every 3 months during normal working hours. You can attend in-person or remotely.

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